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The Pub For General Automotive Related Talk |
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25-03-2010, 07:49 PM | #1 | |||
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While it has been slightly with Marin saying that the Falcon & Terri will jump up 20% in sales the line rate will surely need to be increased.
It also explains what some of us have been trying to say about Fords lower sales numbers. http://www.goauto.com.au/mellor/mell...2576F1001176B7 Ford predicts million market Quote:
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25-03-2010, 09:26 PM | #2 | ||
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Awesome stuff more positives.
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25-03-2010, 10:01 PM | #3 | ||
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im very happy sounds very good
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The proud owner of an FG XR6T in DASH Manual, leather, and premium sound. Currently have chrome window surrounds, chrome boot garnish, DJR lip, slightly lowered and a home made air box with a K&N pod filter. WORK CAR: RED 1996 manual XG ute |
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25-03-2010, 10:36 PM | #4 | ||
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This is all very puzzling. According to Vfacts. Ford oz sold 2514 falcons in feb 2010 (plus a few hundred more to nz), plus 1000 utes and 700 territories (last two figures are rough, but think i read them somewhere. At a guess, that comes to about 4500 cars per month. If they are making 270 per day @ 21 days per month = 5760, where are all the other cars going. Or Have i got the ute and territory numbers wrong??
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25-03-2010, 10:40 PM | #5 | ||
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Take note doom sayers and business "experts" who see market share as more important than profit.....
“To be honest, what I’m more interested in is profitable share, not share for share’s sake,” said Mr Burela.
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25-03-2010, 10:55 PM | #6 | ||
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Good news, certainly quells parts of my fear for ford expressed in the "are we on the wrong side" Thead
BBII
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25-03-2010, 11:01 PM | #7 | ||
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I paid $1.47 a litre this week.
What could possibly go wrong in 2010? ok ok I'll shut up..... |
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25-03-2010, 11:29 PM | #8 | |||
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26-03-2010, 01:23 AM | #9 | |||
Now Fordless
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Did they work everyday or was there any down days? They had a break over January some time I think. |
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26-03-2010, 09:13 AM | #10 | |||
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They lost about a week with the shortage of parts from a manufacturer.
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26-03-2010, 12:58 PM | #11 | |||
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26-03-2010, 02:25 PM | #12 | ||
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Aussie muscle, with the size of the broadmeadows and geelong plants, and the fact they are only producing 4500 cars a month (when they are producing), I would assume that keeping the weeds under control would have greater priority than producing cars.
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26-03-2010, 03:18 PM | #13 | |||
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26-03-2010, 06:25 PM | #14 | ||
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vztrt, there appears to be a contradiction on market share slump in the article, your thoughts? Also seems they haven't made profit yet, but they are working on it.
Be nice if they can return to real profitability, but I can't see Ford headquarters being satisfied with small EBIT because of small turnover, when they can invest their money in places like China and get big returns albeit with big turnover. Ford was founded on mass production, not niche. |
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26-03-2010, 08:14 PM | #15 | ||
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Joe5619, If Burela delayed the importation of any cars under some pretense that it was going to save 5% then he should be sacked straight away. 3 points to consider 1) without importing cars to sell, you cant sell them and thus dont make a profit 2) If they thought importing them at 10% and selling them after the rate dropped to 5% (without making a profit), then they are operating on non sustainable margins ( a sale with any profit is still a profitable sale) and 3) They would have put themselves way behind the competitors, thus making themselves, dare i say, less competitive.
I think Burela has been listening to too many Reuss and Batey headlines, and thinks that if things are shocking, its none of my making. I can blame the global financial crisis, i can blame the high australian dollar, I can blame the lack (sic) of government subsidies, I can blame the small australian market, I can blame the australians who dont want to buy the car that I make for them blah blah blah blah blah. |
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26-03-2010, 08:25 PM | #16 | |||
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Remember Ford at the moment is all about making profit, not being number one in sales racing!! |
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26-03-2010, 08:39 PM | #17 | ||
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that's great : for FORD about time
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26-03-2010, 08:40 PM | #18 | ||
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Profit is king... no mater what size your business.
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335 S/C GT: The new KING of Australian made performance cars.. |
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26-03-2010, 08:59 PM | #19 | |||
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Well the last financial statement they endured a loss (mainly with re-structure). Its hard to get a number on manufacturing plant at broady as the figures are for Ford Asia Pacific South Africa. But as a whole I know they turned a profit. I do hope they turn a profit, but I do believe that a line rate increase will actually be needed.
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27-03-2010, 12:07 AM | #20 | ||
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Joe, I understand where your coming from, but importing cars is not like ordering stock from a factory 50 kilometres away. Just in time and Kanban are all the rage in the manufacturing industry. Walk into a ford dealership and look at the build date on an imported car (especially a european sourced car). The supply chain is quite long. I can only guess that the reason Ford is slowing the supply time of long lead time vehicles, is to conserve cash flow. I'm sure ford has alot more trouble sourcing the fiesta from germany (thailand soon i think) and the focus from south africa, than others do from thailand, south korea and japan
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27-03-2010, 05:42 AM | #21 | |||
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No line rate increase this year. They will just work as many Saturday's as possible, and re-evaluate in Qtr 4. Maybe early in 2011 with the new Territory. |
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27-03-2010, 10:58 AM | #22 | ||
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Even if one does put on rose colored glasses, takes LSD, and has just spent a day with a naked Jennifer Hawkins, its still hard to see any positives from any of the non negative assessments. No company wants tor un at a loss, no company wants to just breakeven. Mullaly wants to see a return on invesment. Any future investment will be decided this way. Producing 4500 cars a month will never provide a return a decent return on investment. Toyota produces 2.5 times more cars at its Altona Plant (with I beleive roughly the same number of employees), and is wondering if it gets a return on its investment. I think it would be good to track the similarities between Burela's comments and those of Mitsubishi's Australian CEO prior to March 2008.
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27-03-2010, 11:18 AM | #23 | |||
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Tell us what average margin cars are going out at? How many cars do they need to sell at that margin to break even or turn a profit???
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335 S/C GT: The new KING of Australian made performance cars.. |
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27-03-2010, 02:25 PM | #24 | ||||
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4VMAN, The benefit to Holdens and Ford Australia at the moment, is that $1 would produce a respectabel profit/ margin at the moment. This arises out of recent auditors opinions that
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So if you have no net assets, it means any profit is a great profit. As i recall seeing these articles in Sept 09, then a 5% reduction in your import competitors costs as well as a 10% appreciation of the Australian Dollar in that time, means that Sept 2009 veiws are way too optimistic. The important thing is that someone ina coma costs $500000 a year to keep alive, if they die, you only have to pay $5000 to bury them, and the issue ends, you greive a while, and get on with life. The Australian car companies are comatose, and we just need someone with more mental guts (rather than Kim Carrs physical guts) to kill it off. |
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27-03-2010, 04:27 PM | #25 | |||
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I'd have to read it again, but it appears the writer says there hasn't been a market share slump, but Burella wants to regain market share from the slump...maybe I'm not reading it correctly. Maybe I should have a look at Russel's charts . APA did return a US$75m loss for the year just ended which included a fourh quarter profit of US$11m, but as you say, trying to separate out the three cost centres is almost impossible. Once again I recall the article does mention Burella wants to return to profit, so I guess it's being slightly in the red. |
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27-03-2010, 04:33 PM | #26 | |||
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It's a hard concept to accept and not even GM gets it yet, that's what they went broke. When you think that Ford originally planned for the XT to be 60% of Falcon sales, you can see how the volume has shrunk with receding fleet sales, the ones who want 20-30% discount... So while it looks to everyone that Ford is going out the back door, they are actually far more financially sound then their GM rivals at Holden who struggle at every turn for exports. |
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27-03-2010, 06:15 PM | #27 | |||
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27-03-2010, 06:38 PM | #28 | ||
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As GM North America taught everyone, being sales leader does not guarantee profitability.
I would sooner Ford Australia be 4th in sales but profitable that lead with losses... |
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27-03-2010, 10:48 PM | #29 | ||
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One issue I have heard about in regards to the build quantities at Ford and Holden (especially for some suppliers), is the percentage / Number of Utes that now make up the builds. Utes have increased in percentage numbers (especially at Holdens), and is causing alot of issues with suppliers who provide alot of the internals. I think both companies do alot more of the Ute themselves than they do the sedans /wagons. Thus whilst builds of cars are down a little, when you build a Ute, the glass supplier, the seat supplier, the door panel supplier, the carpet supplier, the power window actuator supplier etc etc gets hit harder.
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