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| The Pub For General Automotive Related Talk |
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03-10-2012, 05:29 AM
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#1 | ||
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Regular Member
Join Date: May 2007
Posts: 168
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I know the falcon advertising discussion has done the rounds in numerous threads on this site already with some healthy debate. The general consensus seems to be Ford are doing 'none' or at least not enough, but...after reading this thread http://www.fordforums.com.au/showthr...tv+advertising and going through the material and hearing from the people who screw these things together....I've been wondering why there hasn't been more done to try and communicate the great things being done with the new falcon and perhaps convey a bit of inspiration to the masses.
Anyway, getting to the point, I had an hour or two spare the other day and decided to have a crack at blending an old concept (Can't get enough) with the new material and came up with 2 versions of a promotional video...or 'advertisement'. Final version (after wife's input): http://youtu.be/GZc-nwgiKds First version : http://youtu.be/Z1aAo-dNNNI I'm sure there are more creative people than me around the traps, so I'd be interested to see what concepts they could create...post here please. [Mods...I did do a search for a similar thread but couldn't find one but if there is one I'll merge] |
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03-10-2012, 08:18 AM
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#2 | ||
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FF.Com.Au Hardcore
Join Date: May 2008
Location: Darwin
Posts: 1,694
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Mate! If I saw that on TV I would be ecstatic - that's awesome!
I have half a mind to email Ford with a link to that and tell them to get it out there! However I don't know if that'd end up with you receiving a nasty letter from their legal team if some of that footage is copyright to them. Or maybe a sneaky email 'congratulating' them on their new ad. My only gripe (and I'm a perfectionist here), would be that the parked G6E has a sign behind it looks like an aerial, but more grabs your attention away from the car as you work out what it is. Tiny thing but I noticed it. Seriously though - loved ever second of it, great work! PS - First like on Youtube!
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1976 XB Falcon 500 Wagon - BUILD THREAD Sherwood Green | 3spd/250CI | Running Whitewalls on a 2.5" Drop |
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03-10-2012, 08:33 AM
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#3 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2011
Location: On The Footplate.
Posts: 5,086
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Hard while everyone is talking about the Holden adverts at the moment saying that you'll get "The same discount as staff", and that "You're one of us". Clever...where's Fords version? You think they'd be jumping all over it...
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03-10-2012, 08:52 AM
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#4 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2008
Posts: 1,264
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Yeah nice effort, liked the bit where the headers were getting red hot.
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03-10-2012, 08:54 AM
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#5 | ||
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Regular Member
Join Date: Jun 2010
Posts: 158
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Mate you have done well. Let's hope this ignites a bit more interest from Ford Australia to get off their butts and start promoting their products. Don't post often online but when I see something worthy I have to post !! Keep them coming.
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03-10-2012, 09:24 AM
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#6 | ||
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HUGE MEMBER
Join Date: May 2012
Location: Brissy Bayside
Posts: 716
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Great vid. I am not sure what you do for a living,but if it is not this quit now. Your in the wrong game bud
Top job Well done
__________________
I would not pee on a Holden if it were on fire. I would take pics and post for your pleasure My cruiser. 1979 Zh Marquis. "T" code 351. My garage queen :(. 1980 TF Cortina Ghia Wagon. 4.1. My dog. 2011 Sierra My Daily. 2012 ZH (lol) OUTLANDER xls. 4WD CVT. Sapphire blue Wanted Borg Warner Lsd or centre. 25 spline |
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03-10-2012, 09:28 AM
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#7 | ||
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FF.Com.Au Hardcore
Join Date: Aug 2006
Location: Salamander Bay
Posts: 5,427
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send it off to ford
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[SIGPIC][/SIGPIC]
Everyone starts off with a bag full of luck and an empty bag of experience. The trick is to fill the experience bag before the luck bag is empty. "It is better to remain silent and be thought a fool than to speak out and remove all doubt." Start a new career as a bus driver Rides: FG2 XR6 stock at this stage but a very nice ride xc 4 DOOR X CHASER 5.8 UNDER RESTO |
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03-10-2012, 10:06 AM
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#8 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2012
Location: Taromeo
Posts: 10,611
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Fantastic effort!
I'd send it off to Ford if just to see what reaction you get. |
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03-10-2012, 10:09 AM
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#9 | ||
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FPV GTR
Join Date: Aug 2009
Location: South Island High Country
Posts: 2,355
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Well done mate, thats brilliant work.
I had a similar idea a few months back but lack the skills to bring it to life. I wanted to have an ad that did not show the whole car until the final third but basically asked a bunch of questions and showed snippets of the FG as the answer. Hopefully this would get people asking the same questions and surprised that "Ford Falcon" is the answer. Such as "Which dinosaur has large car comfort with Mazda 3 beating economy?", "Which local car has the power to outpace Euro rivals?" and "Which Australian built vehicle has refinement and luxury to compete with the best in the world?" Finally ending with something like "Dinosaur? Not Extinct Yet" or similar.
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- FPV GT RSpec - - Chill SZ Territory Titanium -
The Family Bus - Veridian Green PJ Ranger XLT - The Work Truck |
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03-10-2012, 11:29 AM
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#10 | ||
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Soldier on
Join Date: Feb 2005
Location: Sydney
Posts: 120
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Well done mate, that's excellent work!
Shared it on my FB page. |
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03-10-2012, 11:51 AM
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#11 | ||
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FF.Com.Au Hardcore
Join Date: Jan 2012
Location: outback S.A...hiding in a workshop
Posts: 3,513
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I hate ads......however..."cant get enough of this" grabbed me from the first time I heard it
still does send it off to Ford.......well done!
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--------------------------------------------------------------- G'day....I'm Dave, ...everyone calls me Poppa,..05.. B.A. Fairmont mark II... may your day's be filled with smiles, your life be filled with love, may your children know nothing but happiness and joy, cherish the memory of those who strove before us for they cleared the way, spare a thought for those who serve we owe so much to so many, life and the freedom to enjoy it is a special gift that can be taken away far too soon! |
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03-10-2012, 11:54 AM
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#12 | ||
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FF.Com.Au Hardcore
Join Date: Apr 2005
Location: Geelong, VIC
Posts: 5,267
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Damn nice work I6DOHC, and nice idea. Get this out there everyone!
You should make one for the 335 GT and the F6 as well. Man I would have a go if I had your skill! Good work. |
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03-10-2012, 11:56 AM
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#13 | ||
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Formally Kia Chaser
Join Date: May 2005
Location: Newcastle
Posts: 2,493
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Cool Video
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Kia Grand Carnival (2006) Silver, Grill Mesh, Tints, Sidesteps (with lights), Towbar, 7" Touch Screen DVD Tuner with intergrated GPS & Bluetooth, Roof Mounted Flip Down 15.1" LCD Screen, Reverse Camera - 184Kw HSV Clubsport R8 VY (2003) Black, 6sp Manual, Coulson Seats, Red on black interior, Pacemaker extractors, Twin 2.5" exhaust, Custom Red 20" VE GTS Rims, Custom Red Stitching
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03-10-2012, 12:30 PM
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#14 | ||
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Long live the Falcon GT
Join Date: Feb 2008
Location: Victoria
Posts: 1,630
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What you've put together is really great, and shows passion and dedication to the Falcon brand.
BUT - You're not understanding why it is that Ford AU hasn't been marketing the Falcon. And you can have the most incredible audio/visual ads in the world - but that might not make the sales happen anyways. Love what you've done though - excellent!
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03-10-2012, 12:37 PM
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#15 | ||
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FF.Com.Au Hardcore
Join Date: Nov 2011
Location: Southern Highlands
Posts: 1,493
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Well done mate, you have created a fantastic vid and I agree with the others "send it off to ford", They will love it.
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03-10-2012, 01:07 PM
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#16 | ||
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John
Join Date: Nov 2006
Location: Brisbane
Posts: 23
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Post it to their Facebook page
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03-10-2012, 01:20 PM
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#17 | ||
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Regular Member
Join Date: May 2007
Posts: 168
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Thanks for the feedback guys, all points noted (Simple6/Rancid etc) and certainly giving me some ideas for take #3....
As for this version I just worked with existing material from Ford, which I thought was fantastic...but didn't have a hook for the emotion. Poppa_smurf summed up my feeling about "Can't get enough"...to this day that add and stuck in my head hence the shameless rip-off. I guess this type of thing mightn't ever sell a car directly...but if I was in marketing it would be about first generating an emotional response and a bit of passion about the brand (not trying to sound too fluffy...but don't think I'm succeeding) and then working on drawing them in from there. Clearly there is a fair bit of passion coming from the aussies working @ Broady, it would just be nice to see them complimented for the great aussie products they produce (Falcon & Territory). |
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03-10-2012, 01:46 PM
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#18 | ||
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Banned
Join Date: Dec 2007
Posts: 3,290
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I thought id watch this video and it would be a two bit hack job but man that's ******* good!
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03-10-2012, 05:47 PM
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#19 | ||
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FF.Com.Au Hardcore
Join Date: May 2010
Posts: 640
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Love the part with the glowing extractors
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04-10-2012, 01:17 AM
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#20 | ||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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That's great stuff mate. Wish I had the software, the know-how, and the patience to make something like this.
I would amend some things though. Don't need to see half naked men posturing, or Da Vinci's naked vitruvian man. Just more beautiful looking Falcon.
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The Falcon is dead. Long live the Mighty Falcon. |
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04-10-2012, 06:32 AM
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#21 | |||
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Regular Member
Join Date: May 2007
Posts: 168
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Quote:
 ....the wife's input. She also recommended including the shot of the bird (falcon) overlay (from design team's video). |
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04-10-2012, 10:46 PM
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#22 | |||
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Straight Eight
Join Date: Mar 2011
Location: Western Australia
Posts: 2,049
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Quote:
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The Falcon is dead. Long live the Mighty Falcon. |
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05-10-2012, 09:52 AM
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#23 | ||
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Banned
Join Date: Sep 2009
Location: launceston TAS
Posts: 1,847
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Awesome job mate!
Now to get you a job at ford that the marketing team CANNOT DO. Nice to see you didn't add walking fingers. |
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05-10-2012, 12:16 PM
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#24 | ||
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FF.Com.Au Hardcore
Join Date: Feb 2008
Posts: 2,312
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my only gripe is there's nothing shown under the heading of technology.
eg "driven by passion": ford badge, cars driving design: shot of car and interior, falcon bird (nice touch) handling: car drives past Technology: **nothing**??? "driven by innovation": car on dyno i'd suggest a shot of the dash glowing blue or something that shows the car is technically competent.
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My ride: 2007 Falcon Ute BF XR8 Orange, MTO. |
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08-10-2012, 01:42 PM
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#25 | |||
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Regular Member
Join Date: May 2007
Posts: 168
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Quote:
Will also work on a Tezza concept. |
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08-10-2012, 02:43 PM
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#26 | ||
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Banned
Join Date: Sep 2009
Location: launceston TAS
Posts: 1,847
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I'd love to see other peoples attempts?
I would....if i could! LOL |
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08-10-2012, 03:14 PM
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#27 | ||
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Regular Member
Join Date: Apr 2005
Posts: 455
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Mate, that ad showed me that you have skill, a great mind and most of all passion.
The passion I think is not entirely for Ford, it's the Falcon brand. With that I think the only thing missing is something to do with the history of Falcon in relation to the emotional attachment people have with a Falcon. Check out the Mustang ad, the comment I love is "everyone has a inner Mustang"...which links the heritage and passion of the Mustang with "everyone"... http://www.youtube.com/watch?v=HiyhXf_KVc0 Not saying use the same line, but maybe include something in to link Falcons rich heritage with the general public. Sitting at Bathurst yesterday, there were a lot of ford flags, there is support, just need to pull the emotional string. even this ad is awesome http://www.youtube.com/watch?v=XMoyb...ture=endscreen FPV tried in their TV ads, but in my opinion failed. But again well done.
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FG GT...Supercharged Bliss |
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08-10-2012, 03:46 PM
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#28 | ||
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Regular Member
Join Date: Feb 2007
Posts: 321
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That Mustang add is awesome.
Can't believe that I watched over 10 hours of motorsport yesterday without one single Ford ad. Bloody disgraceful.
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AU3 XR8 sedan - Manual, Leather, Momo wheel/gear knob |
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08-10-2012, 03:58 PM
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#29 | ||
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Brad
Join Date: Jul 2010
Location: New Zealand
Posts: 5,827
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Amazing welldone, send to Ford and post on their facebook page.
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08-10-2012, 04:42 PM
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#30 | ||
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Donating Member
 Join Date: Dec 2004
Location: Hunter Valley
Posts: 4,291
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Fantastic job!!! Send it off to Ford!!
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DIY falcon promotion
Re: DIY falcon promotion
Linear Mode
