BMW Z4 ad banned for 'hoon behaviour'

[csv8]

BMW Z4 ad banned for 'hoon behaviour'
Article from: Herald Sun


June 29, 2009 09:43am

LUXURY car manufacturer BMW has been left in a spin after its new "artistic" TV ad was banned for encouraging hoon driving.

The Herald Sun reports Australia's advertising watchdog outlawed the ad for a BMW convertible because driving stunts shown in the clip would break Australian road rule laws.

The ad features the BMW Z4 coupe creating a giant artwork in a warehouse by driving with painted tyres, and includes the vehicle spinning its wheels and skidding.

The clip, which has been used around the world, was made by artist Robin Rhode and famed film director Ridley Scott's son, Jake.

The ad sparked a backlash; one viewer told the Advertising Standards Bureau and Channel 9 the clip "would encourage car hoons to spin and burn their tyres".

The watchdog banned the ad on the basis it depicted illegal driving.

"The board noted that the advertisement does depict in a number of places the driver intentionally allowing the wheels of the car to lose traction and perform ... a four-wheel drift," the bureau's judgment said.

BMW hit back, claiming it was art, not hooning.

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.

When some people gonna get a life ?????? Their is nothing wrong with the ad.

[FalconXR6]

"We believe the audience can distinguish between fantasy and reality," a statement from BMW to the board said.

Pretty much sums it up really.

Minority making Australians look bloody stupid.

[GS608]

far out, thats pathetic, a tv ad does not encourage people to act like dicks, they can do that perfectly fine without any influence.

[Mickxr8]

if thats their case what are they going to go for next. V8 SUPERCARS ?

[bluebloodxr8]

Well it just goes to show the whole country has been infected with stupidity.
I thought WA was the only Nanny state

[FordACE]

yeah really pathetic. I thought it was a cool advert. Soon v8 supercars won't be allowed to broadcast because it's hooning.

I really think we need to take a stance.

[F6T]

so based on that reasoning, are they going to ban us from watching rally, F1 and supercars? what a joke. seriously. and what sort of 'hoon' can afford to buy a z4 roadster anyway. stuff like this really grinds my gears.

[MAD]

Originally Posted by F6T

so based on that reasoning, are they going to ban us from watching rally, F1 and supercars? what a joke. seriously. and what sort of 'hoon' can afford to buy a z4 roadster anyway. stuff like this really grinds my gears.

Rally is a perfect example in there, they're held on public roads, guess they better stop their telecasts pronto!

What a friggen joke, first the awesome choreographed driving of the mazda mx-5's way back, now this one, and all the ones in between that were good/creative/enjoyable ads.... seriously, wake up Australia!

I guess we'll just have to put up with ads for snuggies, kitchen bench hydroponic set-ups, and 'work from home and make a fortune' ads.

[4Vman]

This advertising censorship has been in place for many years so i'm not sure why the sudden reaction....

On a broader note lets not confuse or draw parallels with legitimate motorsport and activity on our roads, it doesn't help our case one bit.....

[MAD]

Is it even possible for the public to make a complaint in the opposite direction of these moronic complaints made about these types of ads, or will the consumer watchdog's guidelines need to be changed before we can get some sensibility back on our TV's?

[4Vman]

Originally Posted by MAD

Is it even possible for the public to make a complaint in the opposite direction of these moronic complaints made about these types of ads, or will the consumer watchdog's guidelines need to be changed before we can get some sensibility back on our TV's?

are you serious???? They're TV commercials... you cant "request" what you see....

[merlin]

How is it illegal though? It was performed in a warehouse not a public road. I could buy a warehouse tomorrow and do all the burnouts I wanted to and be perfectly legal. I also don't belive this particular ad encourages hoon behaviour - it was more artistic if anything

[4Vman]

While we might not like the level of censorship being forced on us i think you might find that the car companies in many instances shy away from provocative driving in their ads because of image issues and associated damage to sales or reputation too..
So its not just censorship that's taming the ads, research group feedback plays a big part in what we see...

[F6T]

Originally Posted by 4Vman

On a broader note lets not confuse or draw parallels with legitimate motorsport and activity on our roads, it doesn't help our case one bit.....

Wasn't this add performed within a wharehouse presumably within a controlled environment and with a professional driver behind the wheel.

And yes, whilst there are many idiots out there after watching their favourite motorsport immediately go out and act like they are michael schumacher on the roads (you only have to see the burn outs left at the first intersection anywhere near a 1/4 mile drag strip), I'm sure most people could distinguish this add as something a little more light hearted / arty than that.

The censhorship just goes a bit too far sometimes I think.

[4Vman]

Originally Posted by F6T

Wasn't this add performed within a wharehouse presumably within a controlled environment and with a professional driver behind the wheel.

And yes, whilst there are many idiots out there after watching their favourite motorsport immediately go out and act like they are michael schumacher on the roads (you only have to see the burn outs left at the first intersection anywhere near a 1/4 mile drag strip), I'm sure most people could distinguish this add as something a little more light hearted / arty than that.

The censhorship just goes a bit too far sometimes I think.

Totally agree, for intelligent people there is no problem, but like you say, just look at the burnouts on public roads near dragstips and circuits or behaviour of people leaving these places....
Who'd have thought someone would be stupid enough to do 190 in a 60 zone but someone did and got caught.. so lets not overestimate the mental capacity of many people...

[MAD]

Originally Posted by 4Vman

are you serious???? They're TV commercials... you cant "request" what you see....

I think you missed the point a bit. Not to request an ad, but to fight on the side of sensibility.
I'd just really like to see the removal of the dumbing down we have forced upon us.

[Scott]

This is absolutely ridiculous... always has been and always will be. It's not "new" to force car manufacturers to only make wussy ads but I've had a gut full of the over governance on my life.

Why the effen hell do we just sit idly by and let these wet blankets dictate the terms in which we live our ordinary lives? FFS, do-gooders and snivel libertarians need to STFU and worry about their own miserable existence and leave me the hell alone.

[DJR-351]

What do you expect, we do live in the most politicaly correct and over governed country in the world.......

[4Vman]

Originally Posted by MAD

I think you missed the point a bit. Not to request an ad, but to fight on the side of sensibility.
I'd just really like to see the removal of the dumbing down we have forced upon us.

Take it up with you local member.

[Luke Plaizier]

Awe heck. I just ran my ute up to 110 in reverse on the weekend and jumped into the back of a truck to pinch some drinks - just like I saw on an ad on TV.

You mean that was fantasy and I'm actually not able to do it? NOW you tell me!


Lukeyson

[4Vman]

Originally Posted by Luke Plaizier

Awe heck. I just ran my ute up to 110 in reverse on the weekend and jumped into the back of a truck to pinch some drinks - just like I saw on an ad on TV.

You mean that was fantasy and I'm actually not able to do it? NOW you tell me!


Lukeyson

Does anyone remember the ad with a V8SC driver reverse parking between 2 cars at high speed?
Well some numb nuts tried to copy it at the local strip shop and wrote off 2 cars in the process, it made the local paper a while back....
Im not saying this media censorship is right, but like i said, don't over estimate the mental capacity of many people....

[NAK302]

Originally Posted by DJR-351

What do you expect, we do live in the most politicaly correct and over governed country in the world.......

+1

you need to remove the rolling laughing head cause it aint funny to live in a democracy run by dictators :

rules and censorship are designed to protect idiots. i say bring on natural attrition, the lower end of the gene pool is becoming very deep.

[burnz]

allthou i havent seen the ad, would it be as encouraging as the holden storm/thunder ad's??
they wen't pulled either.

[4Vman]

Originally Posted by burnz

allthou i havent seen the ad, would it be as encouraging as the holden storm/thunder ad's??
they wen't pulled either.

Yes they were....

[Scott]

Originally Posted by 4Vman

Well some numb nuts tried to copy it at the local strip shop and wrote off 2 cars in the process, it made the local paper a while back.... ....

You mean like:

• The bloke who jumped off a balcony onto a seat because he saw the Hahn add?
• Same person who took a flying leap into his spa because he caught the other Hahn add?
• The fella who cut down a tree with his chainsaw because he saw the Stihl add?
• The kid who jumped off the shed because he saw the NRMA add?
• The bloke who shot 20 people because he saw Martin Bryant on the news shorts?
• The little girl who cut her finger off after she saw the Kraft Cheese add?
• The toddler that took a bath unattended because he saw the Johnsons baby Shampoo add?
• blah friggin blah blah;

People are idiots. We do stupid stuff all the time because.... we are human. Some stuffy, grey, bearded old fart in a tweed jacket has the power to impose his own boring, egotistical view on the masses and for some amazing reason we all just cop it in the ****.

I just can't believe it.... but we let it happen to us over and over again. Why??!!

[DJR-351]

Originally Posted by GT-0733

+1

you need to remove the rolling laughing head cause it aint funny to live in a democracy run by dictators :

rules and censorship are designed to protect idiots. i say bring on natural attrition, the lower end of the gene pool is becoming very deep.

Yeah your probably right, but it was there to signify my reaction to the surprise of others, not the issue itself......

: : : : :

Better...

[NAK302]

Originally Posted by GTP006

You mean like:

• The bloke who jumped off a balcony onto a seat because he saw the Hahn add?
• Same person who took a flying leap into his spa because he caught the other Hahn add?
• The fella who cut down a tree with his chainsaw because he saw the Stihl add?
• The kid who jumped off the shed because he saw the NRMA add?
• The bloke who shot 20 people because he saw Martin Bryant on the news shorts?
• The little girl who cut her finger off after she saw the Kraft Cheese add?
• The toddler that took a bath unattended because he saw the Johnsons baby Shampoo add?
• blah friggin blah blah;

People are idiots. We do stupid stuff all the time because.... we are human. Some stuffy, grey, bearded old fart in a tweed jacket has the power to impose his own boring, egotistical view on the masses and for some amazing reason we all just cop it in the ****.

I just can't believe it.... but we let it happen to us over and over again. Why??!!

easy to answer............apathy.
we don't give a toss (my first word choice got censored, even thogh it's a very common word and probably appears in the dictionary, go figure) til we are directly affected as individuals.

[flappist]

Originally Posted by GTP006

Some stuffy, grey, bearded old fart in a tweed jacket has the power to impose his own boring, egotistical view on the masses and for some amazing reason we all just cop it in the ****.

I DID NOT

Oh you are talking about someone else.......sorry

[Corzza]

Petty I tell you

[4Vman]

Pretty simple really, if something bugs you that much then do something about it, but use the most appropriate effective means, don't waste your time just venting about it!

Ive said to my staff many times, don't come to me with irrational rants and complaints and expect me to fix everything for you, come to me with sensible well thought out solutions to your problems and i'll back you...