Jaguar Rebrands

[whynot]

One is left wondering if Jaguar's marketing department has done a Fonzie and jumped the shark.

Their approach certainly breaks the old marketing rule of thumb that it is cheaper to retain customers than attract new ones. In this case it appears Jaguar is happy to jettison their old customer base and chase new ones (with different motoring needs). But at what cost?

The other problem that Jaguar is having is that large sedans and bloated EV SUV are presently having a hard timing selling in the market. Apparently, in the US, there is a year's supply of XF gathering dust in the dealer's yards.

May I suggest that Jaguar ditch their present strategy and adopt a crash development program (like they did during WW2 with the Avro Lancaster). Get the engineering rights to a body-on-frame 4WD vehicle. Dust off the old Jaguar AJ-8 V8 at the prime mover. Beg, borrow, steal a 48V mild hybrid system for the ancillaries to give a slight nod to the greenies. Make sure there is acres of leather in the interior and lots of computer displays. Don't forget to have lots of computer controlled 4WD modes (road, sand, rock, mud, grass, driveway, carpark, curbs, garage, etc). Throw on some oversized tyres, add lots of accessories (like a bull bar that isn't a bull bar for EU purposes). Get some Lara Croft lookalike to promote it, and Jaguar is on a winner.

(Vehicle will spend its life stuck in traffic on British motorways, but, heck, Jaguar will sell heaps of them.)

[Sprintey]

Originally Posted by Franco Cozzo

Gen Z have seem to become car enthusiasts - it skipped Millennials,

Can't believe it at TAFE, all the young blokes have JDM or modified VF Commodores, there's more guys with modified cars in the construction trades than automotive trades.

Could be the much better money on offer though for these guys,

Yep totally, it bodes well for the car scene having a larger group of young enthusiasts. It seems a switch back to physical/real from social/connected, been going through some fascinating articles in the wake of this Jag ad and the Trump election explaining this new generation of young men. Good to see.

Gen Z also have insane appreciation for very daggy cars, such as the Rover 75 and AU...


OT: here's a few links of the change in zeitgeist, in elections,

https://www.youtube.com/watch?v=TP7V-r4A1rU

https://quillette.com/2024/11/06/the...mp-vance-musk/

in young men's perceptions (finally we see a counter to feminism?)

https://www.youtube.com/watch?v=_XapCqE1w6k

and even in fashion, where the bearded authentic lumberjack in skinny jeans is out, and by waiting a generation I have finally become a fashion item as coastal grandad is in amongst the young eclectic set:

https://www.telegraph.co.uk/fashion/...piers-brosnan/

https://www.telegraph.co.uk/fashion/...ear-cardigans/

I would argue after the marketing guy's vid I linked above, THIS is EXACTLY the time you want to get retro at Jaguar and go 'old man'...

All this goes beyond car talk, but it's all feeding into creating the moment right now, where Jag are launching for their survival.

[DFB FGXR6]

Originally Posted by whynot

One is left wondering if Jaguar's marketing department has done a Fonzie and jumped the shark.

Their approach certainly breaks the old marketing rule of thumb that it is cheaper to retain customers than attract new ones. In this case it appears Jaguar is happy to jettison their old customer base and chase new ones (with different motoring needs). But at what cost?

The other problem that Jaguar is having is that large sedans and bloated EV SUV are presently having a hard timing selling in the market. Apparently, in the US, there is a year's supply of XF gathering dust in the dealer's yards.

May I suggest that Jaguar ditch their present strategy and adopt a crash development program (like they did during WW2 with the Avro Lancaster). Get the engineering rights to a body-on-frame 4WD vehicle. Dust off the old Jaguar AJ-8 V8 at the prime mover. Beg, borrow, steal a 48V mild hybrid system for the ancillaries to give a slight nod to the greenies. Make sure there is acres of leather in the interior and lots of computer displays. Don't forget to have lots of computer controlled 4WD modes (road, sand, rock, mud, grass, driveway, carpark, curbs, garage, etc). Throw on some oversized tyres, add lots of accessories (like a bull bar that isn't a bull bar for EU purposes). Get some Lara Croft lookalike to promote it, and Jaguar is on a winner.

(Vehicle will spend its life stuck in traffic on British motorways, but, heck, Jaguar will sell heaps of them.)

Apart from the body on frame thing, they already do all of that, just without a Jaguar badge..................its called the Range Rover, Defender or Discovery.

Anyone else get the feeling that Tata never really wanted the Jaguar part of JLR? That's why Jaguar never went all in on SUV's like Porsche, BMW, MB, Audi did, that was all left to Landrover.

[whynot]

Originally Posted by DFB FGXR6

its called the Range Rover, Defender or Discovery.

Looks like my sarcasm went missing in action. I thought the penny would have dropped with the 4WD mode for crossing the curb to park in the garage ...

[DFB FGXR6]

Originally Posted by whynot

Looks like my sarcasm went missing in action. I thought the penny would have dropped with the 4WD mode for crossing the curb to park in the garage ...

I know, I picked it up, I'm just a very literal person.

The reality is, that approach has revived many companies over the last 20 years, including Cadillac, Porsche, Bentley and Rolls.

[Crazy Dazz]

Originally Posted by DFB FGXR6

I will say, all those complaining about the WOKE crap, and I can't stand it myself, but they were never going to buy a Jagaur anyway.

Hard Disagree

The issue isn't the weird advertising, it's the fundamental change in WHAT Jaguar is. They're abandoning their slot as a "Premium" (yet affordable) brand, and trying to carve out a new niche as some kind of all electric top-end "exotic"

I can understand their motivation. If you accept the premise that we're RAPIDLY heading into new territory, an all-electric market, dominated by suv-types, and with decreasing car ownership. Then hey may have feared getting caught in the logjam, and they have looked desperately for a way to keep distinguishing Jaguar. Especially since their sibling already have a strong presence in the SUV market.

But even then, I think they've gone too far down the rabbit hole. They've decided to chase the "progressive" market, realised that market isn't overall big on cars as prestige items, and so have doubled down and decided to aim for a very particular market.

Personally, I think they've missed a huge opportunity. Jaguars have always sold disproportionately well overseas, and that trend has been increasing of late. There's still a big market in America, Eastern Europe, and China, for people who don't want all electric.
I also get the sense that there's an increasing divide in the UK, with more people rejecting the spread of wokish thinking.

And ultimately, at the risk of greatly over-simplifying, if you want to sell CARS, then you're better off targeting the anti-woke market

[Crazy Dazz]

[FTE217]

Originally Posted by Crazy Dazz

LOL i luv these guys, they do this so very well !
The acting is tops ! hitlers mannerisms, the hsaking of the hand to take his glass's off just perfect.
Now thats a advertising skit haha
I watch the many real football ones they do, utterly brilliant !

[Fordman1]

Originally Posted by FTE217

LOL i luv these guys, they do this so very well !
The acting is tops ! hitlers mannerisms, the hsaking of the hand to take his glass's off just perfect.
Now thats a advertising skit haha
I watch the many real football ones they do, utterly brilliant !

This is a copy and paste from “Downfall” an absolutely brilliant movie.

I want to see a parody about Victoria and the youth crime wave / bail system.