Holden Advertising

[prydey]

Originally Posted by svo supporter

And we all know, advertising promotes a product, no matter how crap it is.

but does it end in a sale? thats the million dollar question.

[vztrt]

Originally Posted by prydey

but does it end in a sale? thats the million dollar question.

Its meant to get people through the door, then the sales person is meant to finish the deal.

[Yellow_Festiva]

Originally Posted by EgoFG

ok here is the challenge for those that choose to accept it. Make a better ad get it on utube. A serious ford fg or tez ad . . . The way we all know it should be. It must be of a nature that means it is airable.
The winner is the first to be shown on Australian fta tv (NEWS or footyshow or TODAY or anything)

The prize ... Well all I can offer is a 0.1 yuan note, and a 1974 chrysler by chrysler glove box mirror (If I can find it)

perhaps someone else would like to add some prizes

Ok... you got me interested!!!!! Don't laugh, I actually have a .1 yuan note (10 fen)... It's single and looking for a partner ;)

[Grunter]

Originally Posted by Chopped

My Favourite car Ad at the moment is not from Ford OR Holden, it's from KIA >

http://www.youtube.com/watch?v=FN2Q7HTyPZQ

I can relate to this ad (I even turn the volume down whilst going past the oldies in my street!! ).

PS The new Territory Ad should have been this cool IMO

That's a cracker,

[svo supporter]

Originally Posted by prydey

but does it end in a sale? thats the million dollar question.

Considering Holden are selling more cars than Ford, I'll leave you decide that one.

[fordv8!]

those ute adds are lame!!!!

[vztrt]

Originally Posted by svo supporter

Considering Holden are selling more cars than Ford, I'll leave you decide that one.

Well Toyota must be the Kings of advertising.

[prydey]

Originally Posted by svo supporter

Considering Holden are selling more cars than Ford, I'll leave you decide that one.

its not that simple. if every manufacturer pulled their ads from tv, i doubt you'd see much difference in the sales figures.

[svo supporter]

Originally Posted by vztrt

Well Toyota must be the Kings of advertising.

Ever watch the footy on the idiot box?

[vztrt]

Originally Posted by svo supporter

Ever watch the footy on the idiot box?

Not really.

[svo supporter]

Originally Posted by prydey

its not that simple. if every manufacturer pulled their ads from tv, i doubt you'd see much difference in the sales figures.

Hate to disagree, but putting your name out there does wonders, no matter how pathetic it sounds.

No advertising, no way to know what's available to begin with. Just think about it and you'll understand. (ie listen to the idiot box, or the radio or check your letter box)

Strangely enough, the commercials that appear to sound pathetic are the ones that stick in the head the most.

[svo supporter]

Originally Posted by vztrt

Not really.

What about watching telly period? Toyota have a fairly catchy tunes. (Some might even say pathetic, but it sticks in the head)

[prydey]

Originally Posted by svo supporter

Hate to disagree, but putting your name out there does wonders, no matter how pathetic it sounds.

No advertising, no way to know what's available to begin with. Just think about it and you'll understand. (ie listen to the idiot box, or the radio)

i'm not saying 'no advertising'! i'm saying just the specific car ads on tv. every manufacturer has their brand out there in many different forms but no one on here gives that any credit. all they do is blame the tv ads for fords (falcons) poor sales and somehow credit holdens sales with their so called brilliant ads. i simply don't give all the credit to the tv ads. no one buys a $40k car simply because they saw an ad on tv.

people turn off in the ads. like vztrt alluded to earlier, all the ad needs to do is pique the interest of the potential customer and get them down to the dealer, or get them jumping on the net. the kia ad is a good example. doesn't really tell you anything about the car, but its a catchy ad and anyone in the market for one probably saw enough to go and check it out further.

i see very little advertising for hilux, mazda3, corolla etc and these all sell very well. hyundai are probably one of the biggest advertisers out there and whilst they too sell reasonably well, its not proportional to the amount of advertising.

for some, tv ads are the be all and end all. i simply don't agree. i appreciate others may feel differently. thats fine.

[vztrt]

Originally Posted by svo supporter

What about watching telly period? Toyota have a fairly catchy tunes. (Some might even say pathetic, but it sticks in the head)

Only Toyota ad that I've seen that I like was the glass blowing one. Wouldn't buy a Toyota nor step foot in a Toyota Dealership....actually I lie I have to drop the work Hilux off for servicing.

Originally Posted by prydey

i see very little advertising for hilux, mazda3, corolla etc and these all sell very well.

Technically Mazda are the sales kings. Seeing as the Mazda 3 is the best selling private car and has been for a long time.

[jpd80]

Originally Posted by prydey

its not that simple. if every manufacturer pulled their ads from tv, i doubt you'd see much difference in the sales figures.

No, that theory only applies to Ford......

[AMGC63]

Havent seen regular Toyota or Mazda ads in years... Yet they still dominate sales.

[svo supporter]

I haven't mentioned (my mistake), that advertising is part of the way to get sales. The other part is, the after sales service. Now reading through this forum, Ford have excellent after sales service, which would definately help with the selling of their product.

(Some scarsasm in this posting too. Just figure which it is)

[ray38l]

Holden's marketing is different to Toyota in that they push individual models alot. Toyota ads are more about selling the whole Toyota range and brand in general. It works for Toyota because there is nothing special about there cars. Not many people are passionate about toyota's current model range. They buy toyota's because they get the job done.
Holden have buyers that are passionate about cars and actually like driving, which is why they advertise there performance cars the way they do.

[uranium_death]

Have you driven a Ford, lately?

Because going Ford is the going thing...

[Keepleft]

Originally Posted by FPVGT500

This is also why: http://www.youtube.com/watch?v=gSBSgIHEwA8

Makes the moffat fpv one look like trash

This link below is the making of that ad series for HSV - the behind the scenes look.

http://www.youtube.com/watch?v=ZBLUAoJqjWY

Wonder if Ford could grab the same agency? :-)

[AMGC63]

"HSV and HRT work close" "The old adage Win on sunday sell on monday still rings true for HSV".. Um sorry Garth, when did HRT last win a series or round?