Car Sales Feb. 2016

[Fordman1]

Originally Posted by Smoke Pursuit

Following.

You can't convert Landcruiser owners over night.. They are funny people. Same goes with Hilux owners.

Ford doesn't push Everest, Toyota has been advertising Prado on tv week after week with special AUTO pricing.

Everest will build a following over the next few years. Ranger is only just getting close to Hilux, that had taken 5 years. And now Ranger is the preferred option for people with that money to spend ( vs fleet),

Everest will be doing a lot better in 2018 - 19

[DFB FGXR6]

Originally Posted by Joe5619

The commodore isn't going anywhere... Only a local built version is of the Commodore is going..

Yes but how many of the private buyers that are currently buying powerful V8 models (that apparently make up more than a 3rd of sales) are going to buy a front wheel drive 4 cylinder petrol or diesel? Yes there is going to be a twin turbo V6 AWD but that will be much more expensive and certainly not a replacement for $44,000 current model SS.

[cheap]

Originally Posted by russellw

The first (and only this month) set of graphical data has been uploaded to the Tech portal.

Cheers
Russ

Very Interesting Graphs. Using eyeball averages.

Ford Falcon ---------------> The end is near
Territory ------------------> Slow but certain death, consistent downward trajectory
Escape / Kuga ------------> Average 300 - 400/month (9th place in segment)
Ecosport ------------------> Average 200 / month (9th spot in segment)
Mondeo -------------------> Average 300 / month (2nd place in segment)
Focus ---------------------> Average 500 - 700 /month (10th spot in segment)
Fiesta ---------------------> Failing, based on current trajectory it is looking terminal (9th place)

What is going on, so many of the Australian public are not buying much of the Ford range? I wonder how long HQ will sustain a failing Ford Australian business?

[Brazen]

Ford Australia are doing really well and have been growing for four months straight and are not relying on fleet sales. The Aussie developed Ranger is going gangbusters and is not targeting fleet buyers - so it's also got sky high resale because of it, which then attracts more buyers.

They are seeing BIG gains in customer service ratings so are setting themselves up for long term repeat business.

[DFB FGXR6]

Originally Posted by tempted

Lol, if this is what you call 'doing really well' then I shudder to think what it would be like if they were doing badly.

And Holden are doing so much better?

[BENT_8]

Originally Posted by DFB FGXR6

And Holden are doing so much better?

The Holden/Ford thing is done, its now every man for himself in a small but volatile market place.
Dont try to justify Fords predicament by comparing it to another local manufacturer on its knee's, the real enemy is creeping in at the wharfes around the country, not taking up spaces in the carpark at Elizabeth.

Ford sold more EF Falcons in a month during its cycle than it does its entire fleet now, in a booming market for new vehicle sales.

Yeah, everythings peachy...

[russellw]

Originally Posted by tempted

Ford is well on its way to becoming a niche brand in this country. Soon even Porsche, Ferrari and Lamborghini will be outselling them.

I presume you didn't actually read any of the statistical data. Mr Cheerful - you really are starting to annoy me.

Fact 1: Ford sales are up 17.4% YTD.

Fact 2: That's a larger percentage gain than any of the other manufacturers in the Top 10.

Fact 3: Four of the Top Ten have actually lost volume, including Holden which is down 12.6%.

Fact 4: Porsche, Lamborghini and Ferrari would need to multiply their volumes by a factor of (at least) 5 to even come close. If you really think Ford volumes are going to drop that far then we can add delusional to miserable.

Russ

[DanielXR8]

Originally Posted by DFB FGXR6

And Holden are doing so much better?

Why would you assume he is talking about GMH? That brand competition and rivalry is about as dead and irrelevant as the Chrysler Sigma.

[Dr Smith]

Originally Posted by tempted

Now how many more of my posts are you going to delete because you can't handle the truth?

He could just delete you , so tell us what happened in April 2014?

[superyob]

Does Holden still chase fleet sales with the Commodore?

[cheap]

Originally Posted by russellw

I presume you didn't actually rad any of the statistical data. Mr Cheerful - you really are starting to annoy me.

Fact 1: Ford sales are up 17.4% YTD.

Fact 2: That's a larger percentage gain than any of the other manufacturers in the Top 10.

Fact 3: Four of the Top Ten have actually lost volume, including Holden which is down 12.6%.

Fact 4: Porsche, Lamborghini and Ferrari would need to multiply their volumes by a factor of (at least) 5 to even come close. If you really think Ford volumes are going to drop that far then we can add delusional to miserable.

Russ

You know statistics are misleading, for example, selling one car last month and two cars the this month, is a 100% increase.

Instead look at the overall sales trend in the same graphs you provided, there isn't much of a good Ford story across most of the model range. Being 9th and 10th spot in various segments would indicate significant problems for Ford Australia. Ford have many models which the public just do not want to buy.

Last month we went to a Ford dealer to check on an Everest (to see what the all the fuss was about). In summary we looked at the Titanium, felt it was overpriced, wife thought it looked ugly. No sale.

Whilst there, we glanced over the Ford range.

Fiesta not suitable for our needs. No sale.
EcoSport, possibly the ugliest car currently for sale in Australia. No sale
Kuga, Ford's second place contender for ugliest crown. No sale.
Territory, nice but has reached end of life. No sale.
Ranger, I personally like, but wife would not drive it. No sale.
Mondeo, MIA, no where to be seen on the car yard. No sale.
Falcon, as per Territory. No sale.

Finally, the sales guy seemed genuinely surprised that we had walked on the dealership. Big problems for Ford.

[Dr Smith]

Originally Posted by superyob

Does Holden still chase fleet sales with the Commodore?

Anything and everything they can, from Police fleet to hire car.

[hackney]

Originally Posted by tempted

Nice to see somebody here without the blinkers on who can see things as they are.

Ford are not "travelling" that well at all.The only bright thing for them is Ranger which is doing very well for them,but has taken a few years to get there.We cannot "forget" Falcon it has been consistently outselling Aurion for year's,now there's a good bit of news!

[Giant Cranium]

Originally Posted by cheap

You know statistics are misleading, for example, selling one car last month and two cars the this month, is a 100% increase.

Instead look at the overall sales trend in the same graphs you provided, there isn't much of a good Ford story across most of the model range. Being 9th and 10th spot in various segments would indicate significant problems for Ford Australia. Ford have many models which the public just do not want to buy.

Last month we went to a Ford dealer to check on an Everest (to see what the all the fuss was about). In summary we looked at the Titanium, felt it was overpriced, wife thought it looked ugly. No sale.

Whilst there, we glanced over the Ford range.

Fiesta not suitable for our needs. No sale.
EcoSport, possibly the ugliest car currently for sale in Australia. No sale
Kuga, Ford's second place contender for ugliest crown. No sale.
Territory, nice but has reached end of life. No sale.
Ranger, I personally like, but wife would not drive it. No sale.
Mondeo, MIA, no where to be seen on the car yard. No sale.
Falcon, as per Territory. No sale.

Finally, the sales guy seemed genuinely surprised that we had walked on the dealership. Big problems for Ford.

what style of car are you looking for?

massive difference between a everest and all the rest in the ford line up besides the ranger

[hackney]

Originally Posted by Giant Cranium

what style of car are you looking for?

massive difference between a everest and all the rest in the ford line up besides the ranger

Must admit, in regard's to Mondeo you hardly see any in the dealer yard's.My local is lucky to have one on display every now & then.

[Adamz Ghia]

Originally Posted by cheap

You know statistics are misleading, for example, selling one car last month and two cars the this month, is a 100% increase.

Instead look at the overall sales trend in the same graphs you provided, there isn't much of a good Ford story across most of the model range. Being 9th and 10th spot in various segments would indicate significant problems for Ford Australia. Ford have many models which the public just do not want to buy.

Last month we went to a Ford dealer to check on an Everest (to see what the all the fuss was about). In summary we looked at the Titanium, felt it was overpriced, wife thought it looked ugly. No sale.

Whilst there, we glanced over the Ford range.

Fiesta not suitable for our needs. No sale.
EcoSport, possibly the ugliest car currently for sale in Australia. No sale
Kuga, Ford's second place contender for ugliest crown. No sale.
Territory, nice but has reached end of life. No sale.
Ranger, I personally like, but wife would not drive it. No sale.
Mondeo, MIA, no where to be seen on the car yard. No sale.
Falcon, as per Territory. No sale.

Finally, the sales guy seemed genuinely surprised that we had walked on the dealership. Big problems for Ford.

I'd love to know what you drive and what new car you'd consider buying!

[Adamz Ghia]

And not buying a Falcon or Territory because they'll stop making them soon is a special kind of stupid logic! Carbcompanies stop making all models all the time! They make an all new car with the same badge on it. The only difference is Ford won't be putting a Falcon badge on anything else.

[Giant Cranium]

Originally Posted by Adamz Ghia

And not buying a Falcon or Territory because they'll stop making them soon is a special kind of stupid logic! Carbcompanies stop making all models all the time! They make an all new car with the same badge on it. The only difference is Ford won't be putting a Falcon badge on anything else.

that is the same logic my father inlaw used when buying a second hand suv,

he decided not to buy a territory because they will stop making them soon so instead bought a 2002 merc ml diesel, his logic was they still make ml's so parts will be easier

[hackney]

Originally Posted by Giant Cranium

that is the same logic my father inlaw used when buying a second hand suv,

he decided not to buy a territory because they will stop making them soon so instead bought a 2002 merc ml diesel, his logic was they still make ml's so parts will be easier

What logic?

[russellw]

Originally Posted by tempted

Nice to see somebody here without the blinkers on who can see things as they are.

It has nothing to do with blinkers. You made a statement that was unsupported by the facts and you obviously can't handle being wrong.

Originally Posted by tempted

Fact 1: Don't let the facts get in the way of a good story. Ford's sales may be up but these increases are coming off record lows.
If you only sold 1 car in January then had a 100% increase in February, you have still only sold 2 cars.

The relevance of which is? My point is that this year is an improvement on last year which is a hardly a bad thing. I didn't suggest it was some miraculous recovery - it's just a better trend.

Originally Posted by tempted

Fact 3: Other manufacturers are coming down from far higher numbers.

Again, relevance? A drop is a drop regardless of what the base is, particularly when the overall market has grown this year.

Originally Posted by tempted

I'm not delusional, just realistic.
Now how many more of my posts are you going to delete because you can't handle the truth?

You are neither. You actually seem to take a vicarious pleasure in taking a negative stance toward Ford and if you expect that to be well received on a Ford forum then you are mistaken. I will continue to remove posts which contribute nothing to this community or which breach the site T&C until you either get sick of posting them or I get sick of you.

Originally Posted by cheap

You know statistics are misleading, for example, selling one car last month and two cars the this month, is a 100% increase.

Instead look at the overall sales trend in the same graphs you provided, there isn't much of a good Ford story across most of the model range. Being 9th and 10th spot in various segments would indicate significant problems for Ford Australia. Ford have many models which the public just do not want to buy.

Last month we went to a Ford dealer to check on an Everest (to see what the all the fuss was about). In summary we looked at the Titanium, felt it was overpriced, wife thought it looked ugly. No sale.

Whilst there, we glanced over the Ford range.

Fiesta not suitable for our needs. No sale.
EcoSport, possibly the ugliest car currently for sale in Australia. No sale
Kuga, Ford's second place contender for ugliest crown. No sale.
Territory, nice but has reached end of life. No sale.
Ranger, I personally like, but wife would not drive it. No sale.
Mondeo, MIA, no where to be seen on the car yard. No sale.
Falcon, as per Territory. No sale.

Finally, the sales guy seemed genuinely surprised that we had walked on the dealership. Big problems for Ford.

The fact that there wasn't a vehicle that suited your particular tastes / needs / wants means what? There were 6,583 buyers in February for whom a Ford model did meet their needs which is the best result in the last 12 months except for June last year.

You are correct, however, in the statement about the individual model performances and I am not, for one moment, suggesting they are great because they clearly aren't. My point was that the total sales volume for Ford year to date in 2016 is a handy improvement over the same period last year.

If we want to dig into the reasons for that then that's easy enough to do.

The actual gain made by Ford over last year is 1,783 units.

Falcon is down by 226
Falcon Ute is down by 102
Territory is down by 342
Focus is down by 864
Fiesta is down by 443

Total drops = 1,977

Ranger 4x2 is up by 233
Ranger 4x4 is up by 1,103
Mondeo is up by 475
Kuga is up by 266
Ecosport is up by 185

Total gains = 2,262

Everest added 664 (being new)
Mustang added 745 (ditto)

Total new model contributions = 1,409

On that basis, the majority (79.02%) of the improvement has been generated by the new additions to the sales line-ups which is:

(1) probably unsustainable in terms of them contributing at the same rate for the full year; and
(2) not really the right way to grow.

For those who can be bothered, it probably bears more scrutiny of the numbers above to actually see how the segments themselves are performing this year as that has an impact too as buying trends change.

So to add that information we get:

Falcon is down by 226 (25.6%) in a segment that is down 20.66% so that is slightly worse than the average.

Falcon Ute is down by 102 (26.2%) in a segment that is actually up 10.19% so it is seriously under-performing.

Territory is down by 342 (24.1%) in a segment that is up 2.48% although all of that loss has been more than offset by Everest sales.

Focus is down by 864 (47.3%) in a segment that is down 6.53% this year so it is also under-performing. By the way, I've just noticed that in 2016 I've included the prestige cars (Small >$40k) in the figures whereas last year I split them out to Prestige segment so I'll go back and fix that shortly.

Fiesta is down by 443 (44.8%) in a segment that is down 11.36%.

Ranger 4x2 is up by 233 (33.9%) in a segment that is up 10.19% so it has outperformed the segment.

Ranger 4x4 is up by 1,103 (36.2%) in a segment that is up by 14.31% so it has also outperformed the segment.

Mondeo is up by 475 (400+%) in a segment that is down by 10.95% so it has also outperformed the segment.

Kuga is up by 266 (51%) in a segment that is up by 23.76% so it has also outperformed the segment.

Ecosport is up by 185 (68.5%) in a segment that is up by 8.48% so it has also outperformed the segment.

In essence, it doesn't actually matter what position you hold in terms of ranking within the segment. What does matter is whether you are doing better than your segment in terms of growth and whether your overall volumes are improving at a rate which is better than the market overall which Ford are (at least for now).

If Ford could improve Focus and Fiesta volumes then the overall picture would be much healthier as they contributed ~1,300 lost sales between them.

Cheers
Russ

[dmat2391]

can I suggest the constant sniping of ford falling off a cliff is getting a bit old.. Yeah sure the falcon stops production this year but "Ford" is a global company, with an Australian presence. The company has a market cap of $98 billion U.S.D with global sales of $144 billion. For comparison Westpac ,in US dollar value,have a cap of $78 billion.

Last time I checked Holden, as a brand, only existed in Australia and when the cars did make it overseas they were re branded. Ford have cars that don't have a badge that gets replaced by a bow tie from overseas, are not in constant discussion with the U.S. overlords over why it would not be a good idea to change their company name "General Motors Holden" to Chev and didn't need a US government had out or file for chapter 11 protection.

We could do well to remember that Australia, as the worlds 12th largest economy in the world, is about the size of New York State. California is just 400 million short of being twice our size. The Australian Market is not a place where Ford Global can fear losing everything if their sales are down or up month on month.

At least Ford will have a design presence in this country, that as far as I can tell is well regarded world wide. This at the very least will mean as a nation we can have some say in what we get to drive.
and finally For THE LOVE OF GOD can we stop the constance bagging out at any opportunity of Ford and Ford enthusiast on a FORD forum

Cheers Dave M
A clearly deluded bloke who actually enjoys his fgII xr6 T, even if it's old tech and blahblah.... seat hight... blahblah.....hard plastic...BLAH

Right rant over:

[cheap]

Hi Russ, Your statistics prove the point, from a low base, a small increase is converted into a misleading large % increase.

In amongst your charts, is this chart, as they say a picture is worth a thousand words. There is a noticeable downward trajectory for most Ford product.

Ranger is running against the trend. I don't know if Ford can maintain a presence on Ranger alone?



But as always, looking forward to next months figures, where more will be revealed.

[cheap]

Originally Posted by dmat2391

can I suggest the constant sniping of ford falling off a cliff is getting a bit old.. Yeah sure the falcon stops production this year but "Ford" is a global company, with an Australian presence. The company has a market cap of $98 billion U.S.D with global sales of $144 billion. For comparison Westpac ,in US dollar value,have a cap of $78 billion.

Last time I checked Holden, as a brand, only existed in Australia and when the cars did make it overseas they were re branded. Ford have cars that don't have a badge that gets replaced by a bow tie from overseas, are not in constant discussion with the U.S. overlords over why it would not be a good idea to change their company name "General Motors Holden" to Chev and didn't need a US government had out or file for chapter 11 protection.

We could do well to remember that Australia, as the worlds 12th largest economy in the world, is about the size of New York State. California is just 400 million short of being twice our size. The Australian Market is not a place where Ford Global can fear losing everything if their sales are down or up month on month.

At least Ford will have a design presence in this country, that as far as I can tell is well regarded world wide. This at the very least will mean as a nation we can have some say in what we get to drive.
and finally For THE LOVE OF GOD can we stop the constance bagging out at any opportunity of Ford and Ford enthusiast on a FORD forum

Cheers Dave M
A clearly deluded bloke who actually enjoys his fgII xr6 T, even if it's old tech and blahblah.... seat hight... blahblah.....hard plastic...BLAH

Right rant over:

From my perspective it is extremely disappointing to have a brand which I do "love", which I have followed since the late 1960's, which I own a piece of, to have fallen so far and become a miserable shadow if it's former glory. Look at the charts, the disaster hasn't happened overnight, what were the Ford management team doing during this time?

[P6LTD351]

Originally Posted by dmat2391

can I suggest the constant sniping of ford falling off a cliff is getting a bit old.. Yeah sure the falcon stops production this year but "Ford" is a global company, with an Australian presence. The company has a market cap of $98 billion U.S.D with global sales of $144 billion. For comparison Westpac ,in US dollar value,have a cap of $78 billion.

Last time I checked Holden, as a brand, only existed in Australia and when the cars did make it overseas they were re branded. Ford have cars that don't have a badge that gets replaced by a bow tie from overseas, are not in constant discussion with the U.S. overlords over why it would not be a good idea to change their company name "General Motors Holden" to Chev and didn't need a US government had out or file for chapter 11 protection.

We could do well to remember that Australia, as the worlds 12th largest economy in the world, is about the size of New York State. California is just 400 million short of being twice our size. The Australian Market is not a place where Ford Global can fear losing everything if their sales are down or up month on month.



At least Ford will have a design presence in this country, that as far as I can tell is well regarded world wide. This at the very least will mean as a nation we can have some say in what we get to drive.
and finally For THE LOVE OF GOD can we stop the constance bagging out at any opportunity of Ford and Ford enthusiast on a FORD forum

Cheers Dave M
A clearly deluded bloke who actually enjoys his fgII xr6 T, even if it's old tech and blahblah.... seat hight... blahblah.....hard plastic...BLAH

Right rant over:

Spot on! Holden only exist in name. It was always an existence based on very thin ice when GM bought them. Maybe they should go back to making Fords. I have no problems with Holden and can admit that I like some models, but trolls like Tempted are obviously biased towards a company that exists in name only and never says a good thing about Ford. The new Mustang? Has to focus on negatives. Show some respect for an icon!

[superyob]

Originally Posted by Adamz Ghia

And not buying a Falcon or Territory because they'll stop making them soon is a special kind of stupid logic! Carbcompanies stop making all models all the time! They make an all new car with the same badge on it. The only difference is Ford won't be putting a Falcon badge on anything else.

I must disagree here. Our recent new car purchase precluded the Falcon for this very reason. As a one-eyed Ford supporter, I still could not justify buying a new Falcon based on an unknown availability of parts needed in future. The Territory was far to large for our needs, hence we settled for a Kuga, something that is available globally and will not suffer a shortage of spare parts any time soon...

I would have loved to have bought Australian, but have not regretted buying the Kuga...

[MercurySilver]

Good lord how did you cope when you found out santa was not real??
Things end
You can still buy a falcon a ranger a focus etc etc
Parts are still avl, we can srill work on our cars.
Yeah its sad they are gone from australia but its not like ford is gone completely from the face of the planet

I feel sorry for the 1000s of people that need to find work in this day and age

[Express]

Originally Posted by dmat2391

can I suggest the constant sniping of ford falling off a cliff is getting a bit old..

Everyone knows it's not that easy to kill Ford.

[P6LTD351]

Originally Posted by superyob

I must disagree here. Our recent new car purchase precluded the Falcon for this very reason. As a one-eyed Ford supporter, I still could not justify buying a new Falcon based on an unknown availability of parts needed in future. The Territory was far to large for our needs, hence we settled for a Kuga, something that is available globally and will not suffer a shortage of spare parts any time soon...

I would have loved to have bought Australian, but have not regretted buying the Kuga...

Parts for Falcons will be as available as ANY current car. But at least you stuck with Ford.

[P6LTD351]

Originally Posted by tempted

This is how I feel, which is why I have nothing positive to say about them. In their current state they are an absolute disgrace to what they once were.
They should write a book - 101 of how to ruin your brand image, alienate your customers and run your business into the ground. It would be a best seller.

The fact you remain on here is beyond me. You have NOTHING positive to say about them? How about showing some respect for the brand that basically brought mass produced, affordable cars to the world.

Ford is going gangbusters around the world. Open your eyes. Forget about what bogans say about Ford. I wonder what Forbes magazine says about them? How is Holden? Oh, that's right - they will cease to exist apart from MAYBE a badge in 2017.

[csv8]

FORD need a new advertising/management team. That dolly bird spruiking 1.9% does nothing. Everest ad, when its on is good. But, February Prado outsold Everest 3 to 1. Ford must be worried..There is every night at least 4 Corolla ads, and where is Corolla in sales?? in top 3!!! if not number 1..As much as I love Ford, I have two, apart from the i20..Ford need a major shake up....