New TV Commercials from Ford

[DJR-351]

Originally Posted by Yellow_Festiva

Seen a few Ranger ones recently, touting it as a truck like how Holden advertise the Colorado.

Well touting it as a truck is just keeping up with the popular description used today, I thought I had always had Landcruiser tray back utes, but apparently I thought wrong according the 4WD mags and forums of late.......it's a truck!....

Americanisation.........

[imugli]

Originally Posted by Luke Plaizier

Yes. We noticed as well that there was not a single Ford ad during Bathurst. Holden had the Lion's share, but we certainly also saw Toyota, Jeep and Chrysler ads.

Lukeyson

I imagine Ford are looking for a different audience for their cars than the (traditional) V8 Supercars watcher.

I get the feeling Ford will be trying to position themselves closer to a semi-premium brand like VW in the near future, as opposed to a competitor to Holden. Focus is compared more against Golf than Cruze; Fiesta to Polo rather than Barina; Ranger to Amarok rather than Colorado.

[fordfreak]

Originally Posted by imugli

I imagine Ford are looking for a different audience for their cars than the (traditional) V8 Supercars watcher.

I get the feeling Ford will be trying to position themselves closer to a semi-premium brand like VW in the near future, as opposed to a competitor to Holden. Focus is compared more against Golf than Cruze; Fiesta to Polo rather than Barina; Ranger to Amarok rather than Colorado.

Yeah I see your point. And who has been more successful? VW or Holden? Clearly VW - I think Ford have just done their research and aren't hoeing at a wrong line that won't go through as successfully.

Sure they've disappointed a lot of Falcon fans, but in reality we are just incidental to Ford's long term strategic plans. On the positive sides, Falcons will start being more unique - a stand out car..something that will go down in History and we will be proud to say we've owned one. I would rather that than the Falcon going downhill and turning into a 'camery' type car with V6's and the affect of 'Americanisation' design influence.

[Silver Ghia]

Originally Posted by DJR-351

Well touting it as a truck is just keeping up with the popular description used today, I thought I had always had Landcruiser tray back utes, but apparently I thought wrong according the 4WD mags and forums of late.......it's a truck!....

Americanisation.........

Just like the Americans had been using the SUV term for some years while many here were puzzled as to what was 'sports' about them. But slowly the SUV term started to be used here as well due mainly to the manufacturers here calling them that, and is now a commonly used term here for those vehicles.

[fordfreak]

Originally Posted by Silver Ghia

Just like the Americans had been using the SUV term for some years while many here were puzzled as to what was 'sports' about them. But slowly the SUV term started to be used here as well due mainly to the manufacturers here calling them that, and is now a commonly used term here for those vehicles.

SUV = sport utility vehicle

[Silver Ghia]

Originally Posted by fordfreak

SUV = sport utility vehicle

Thats right. What's so 'sport' about them?

I come from an age where sport cars were quite a different vehicle.

[fordfreak]

Originally Posted by Silver Ghia

Thats right. What's so 'sport' about them?

I come from an age where sport cars were quite a different vehicle.

hmm. A sports utility is actually what we call the ute come to think of it. I.e xr6 tubro ute, SS commodore utility, Maloo,GS, etc,etc

Thats more the sports utility - performance vehicle in the form of a utility.