Welcome to the Australian Ford Forums forum.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated.

Go Back   Australian Ford Forums > General Topics > The Pub

The Pub For General Automotive Related Talk

Reply
 
Thread Tools Display Modes
Old 30-11-2016, 01:09 PM   #1
Blue_XR
Regular Member
 
Blue_XR's Avatar
 
Join Date: Oct 2005
Location: Sydney
Posts: 468
Default Ford Territory set for retirement, return to 'E's for SUVs

I really thought the Territory name would continue with the replacement, however it appears not to be the case. What would happen if they are unable to use the Edge name?

Quote:
FORD will retire the Ford Territory nameplate in the same way it is retiring Falcon once dealer stock of the Australian-made duo is depleted in coming months – all with the aim of giving the car a dignified send-off.
But the move to shelve the Territory nameplate that was used on Australia’s only SUV – a car that went on sale in 2004 and finished production in October 2016 – is also about returning Ford to a family of SUVs that start with the letter E.
In launching more variants of the Everest and reviving the Escape nameplate for Australia, Ford Australia chief executive and president Graeme Whickman confirmed the company would adopt Ford’s global SUV naming strategy, where all SUV models start with the letter “E”.
Whickman said it was all about trying to “harmonise our global approach in terms of nomenclature”.

“We’re going to have everything that begins with E sitting in this market,” Whickman said.

That means Ecosport, Escape, Ford Everest and – hopefully – Edge, although that last one is still up for debate.

In a small way, Toyota holds the ace card in Ford’s plan to return its SUV range to a line-up of Es. That’s because Toyota holds the rights to the Edge nameplate for Australia, something Ford is hoping to use on the US-sourced Edge SUV that is slated to arrive in 2018.

Whickman wouldn’t give any clues as to the likelihood of relinquishing the Edge name, instead saying Ford was working through the process.

He didn’t anticipate the recent spate of Ford ads that have specifically targeted various Toyota models would impact on any decision.

“I’m sure they’ll make a business case decision. I don’t think for one minute that they’ll be tainted by any emotion.”

One thing that isn’t up for discussion, though, is using the Territory name on future Ford SUVs.

“Territory is a vehicle that’s close to Australians’ hearts … you’ve got to treat that in a way that’s proven but also respectful, graceful way. My view is that if I had to choose, then I might be looking for a new name.”

Whickman said retiring the Territory made sense given the decision to do the same thing with the Falcon nameplate that had existed in Australia since 1960.

“We wanted to retire a nameplate with some dignity and respect. The Falcon meant we had a legacy we could build on and we wanted to take that legacy,” said Whickman.

“I think they [Falcon fan] would have been unhappy if we’d put that name on a vehicle that didn’t live up to the legacy or the history that vehicle has.”

Whickman also ruled out letting its trademark on the Falcon name lapse, potentially paving the way for another manufacturer to utilise it.

”There’s a very easy answer to that – no.”

So, what about the Edge if Toyota Australia didn’t want to give up – or sell – the Edge name?

Whickman refused to talk details, but hinted a name starting with E would be logical, given the desire to focus on that letter with all other Ford SUVs.
“For us we want to have a globally aligned, One Ford global approach … if that’s something that doesn’t transpire in terms of its availability then we’ll look at other options,” he said. “Many of our SUVs are in that ‘E’ space, we’ll be looking at that sort of thing.”

One option could be Excursion, a name previously used by Ford on a hulking SUV offered in the US. The nameplate has since been retired, but could easily be revised for the Australian version of the Edge – if Toyota doesn’t play ball.
https://www.wheelsmag.com.au/news/16...for-retirement
__________________
YouTube channel: Modaufy Garage
https://www.youtube.com/c/ModaufyGarage
Blue_XR is offline   Reply With Quote Multi-Quote with this Post
Old 30-11-2016, 01:19 PM   #2
Ben73
FF.Com.Au Hardcore
 
Ben73's Avatar
 
Join Date: Jul 2010
Location: NSW
Posts: 4,343
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Call it the Explorer and to keep it simple bring the Explorer here and call it an Explorer.
Ben73 is offline   Reply With Quote Multi-Quote with this Post
Old 30-11-2016, 01:47 PM   #3
Blue_XR
Regular Member
 
Blue_XR's Avatar
 
Join Date: Oct 2005
Location: Sydney
Posts: 468
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Ben73 View Post
Call it the Explorer and to keep it simple bring the Explorer here and call it an Explorer.
That would make a lot of sense. I'm sure the Explorer would sell well here
__________________
YouTube channel: Modaufy Garage
https://www.youtube.com/c/ModaufyGarage
Blue_XR is offline   Reply With Quote Multi-Quote with this Post
Old 30-11-2016, 02:04 PM   #4
Vesper Martini
FF.Com.Au Hardcore
 
Vesper Martini's Avatar
 
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

I'm pretty sure if you asked most Territory drivers, they would prefer to migrate to the Explorer over the Edge,

I've got nothing against the Edge, it looks like a great car. but probably not for me.

However Explorer is built on the D4 platform, zero plans for RHD as far as I've read.
__________________
______________________________
2015 Territory Titanium RWD Diesel - SOLD
2016 BMW X5 xdrive 30D Msport
Seadoo Challenger 210SE 310HP
Vesper Martini is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 30-11-2016, 02:21 PM   #5
Ben73
FF.Com.Au Hardcore
 
Ben73's Avatar
 
Join Date: Jul 2010
Location: NSW
Posts: 4,343
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

The Edge seams more like a cross over while the Explorer seams more like a traditional SUV.

As an SUV fan I would consider an Explorer with the 3.5 ecoboost if it looked as good as the one in the picture below.

As for an Edge, no thanks. It will be probably come with a 4 cylinder diesel only.
Attached Images
File Type: jpg IMG_4321.jpg (92.8 KB, 55 views)
Ben73 is offline   Reply With Quote Multi-Quote with this Post
3 users like this post:
Old 30-11-2016, 03:28 PM   #6
Bossxr8
Peter Car
 
Bossxr8's Avatar
 
Join Date: Dec 2004
Location: geelong
Posts: 23,145
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Good call. Let Territory rest in peace, an Edge is not a Territory.

I'm sure a lot of Holden fans wish they weren't going to whore out the Commodore name on an Insignia.
Bossxr8 is offline   Reply With Quote Multi-Quote with this Post
Old 30-11-2016, 03:41 PM   #7
FPV8U
BOSS 5.4L Enthusiast
 
FPV8U's Avatar
 
Join Date: Aug 2005
Posts: 21,943
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Bring me an Ecoboost Explorer!
FPV8U is offline   Reply With Quote Multi-Quote with this Post
3 users like this post:
Old 30-11-2016, 04:33 PM   #8
Vesper Martini
FF.Com.Au Hardcore
 
Vesper Martini's Avatar
 
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

__________________
______________________________
2015 Territory Titanium RWD Diesel - SOLD
2016 BMW X5 xdrive 30D Msport
Seadoo Challenger 210SE 310HP
Vesper Martini is offline   Reply With Quote Multi-Quote with this Post
5 users like this post:
Old 30-11-2016, 04:54 PM   #9
malazn mafia
Boss 335
 
malazn mafia's Avatar
 
Join Date: Jan 2006
Posts: 4,330
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Bevsta007 View Post
Was skeptical until I drove one. Stable at 100mph down the interstate and still had more in it. Was only the standard V6. EcoBoost v6 would really be something .
malazn mafia is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 30-11-2016, 05:07 PM   #10
Silver Ghia
Moderator
Donating Member3
 
Silver Ghia's Avatar
 
Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,599
Technical Contributor: For members who share their technical expertise. - Issue reason: As Silver Ghia his contributions to the AU and BA technical areas have been of high quality and valuable to the member base. 
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Anything that hasn't got six cylinders, a two way opening tailgate and the spacious cabin can never be called a Territory.

Useful features that the Territory has, the Everest hasn't even got. Why Ford didnt take a good hard look at the Territory when deciding on a world SUV of similar size, even just to get ideas on features that should be incorporated, really beats me.
Silver Ghia is offline   Reply With Quote Multi-Quote with this Post
5 users like this post:
Old 30-11-2016, 06:03 PM   #11
GasoLane
Former BTIKD
Donating Member2
 
GasoLane's Avatar
 
Join Date: Mar 2005
Location: Sunny Downtown Wagga Wagga. NSW.
Posts: 53,197
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Silver Ghia View Post
Anything that hasn't got six cylinders, a two way opening tailgate and the spacious cabin can never be called a Territory.

Useful features that the Territory has, the Everest hasn't even got. Why Ford didnt take a good hard look at the Territory when deciding on a world SUV of similar size, even just to get ideas on features that should be incorporated, really beats me.
Easy, because the 'murricans didn't think of it, design it or build it.

And you can't have a branch office in the colonies doing something better than head Office.
__________________
Dying at your job is natures way of saying that you're in the wrong line of work.
GasoLane is offline   Reply With Quote Multi-Quote with this Post
7 users like this post:
Old 30-11-2016, 06:34 PM   #12
Raptor
^^^^^^^^
Donating Member2
 
Raptor's Avatar
 
Join Date: Jan 2005
Location: online - duh
Posts: 9,642
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: For quietly going about moderating in a fair and even manner. 
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Bossxr8 View Post
Good call. Let Territory rest in peace, an Edge is not a Territory...

I agree. Thank you Ford

The Territory was the Falcon based crossover (or SUV for the uneducated), not a front drive biased East-West engine anything.





.
__________________
.
'93 XG Falcon Ute( sold ) : '94 ED Falcon Classic ( sold ) : '04 Territory SX TS ( sold ) : '04 Falcon RTV BAII ute (still in the family)
Raptor is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 30-11-2016, 08:14 PM   #13
CyberWasp
FF.Com.Au Hardcore
 
CyberWasp's Avatar
 
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,681
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

I am sure some of you guys can come up with some more "E" names that they could use if Edge becomes unavailable.

I also think the Explorer would be a better replacement for the Territory.
The name Edge if unavailable, could be called the Ford Extinct.
__________________
2004 Mercury Silver Falcon XR6T - 5 Speed
2017 Platinum White Mustang GT - 6 Speed
2022 Blue Thai-Special for Daily Duties - Auto
CyberWasp is offline   Reply With Quote Multi-Quote with this Post
Old 30-11-2016, 08:29 PM   #14
Raptor
^^^^^^^^
Donating Member2
 
Raptor's Avatar
 
Join Date: Jan 2005
Location: online - duh
Posts: 9,642
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: For quietly going about moderating in a fair and even manner. 
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by CyberWasp View Post
I am sure some of you guys can come up with some more "E" names that they could use if Edge becomes unavailable.
...
Ego Is Not A Dirty Word

If I did not have an ego I would not be here tonight
If I did not have an ego I might not think that I was right
If you did not have an ego you might not care the way you dressed what car you drive
If you did not have an ego you'd just be like the rest.

Ego is not a dirty word
Ego is not a dirty word
Ego is not a dirty word...

Ford Ego


Comes with a ready made Aussie theme song .
Credit to Skyhooks for those of us that remember the 70's



.
__________________
.
'93 XG Falcon Ute( sold ) : '94 ED Falcon Classic ( sold ) : '04 Territory SX TS ( sold ) : '04 Falcon RTV BAII ute (still in the family)

Last edited by Raptor; 30-11-2016 at 08:36 PM.
Raptor is offline   Reply With Quote Multi-Quote with this Post
5 users like this post:
Old 30-11-2016, 09:36 PM   #15
turbodewd
FG Falcon fan
 
turbodewd's Avatar
 
Join Date: Apr 2008
Location: Canberra, ACT
Posts: 913
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

I think its a mistake.

Ford AU should also never have dropped the Laser name 16 years ago.

Can you imagine Toyota dropping the Corolla name from the fleet?

Most punters only know the name, they dont know where its made, they dont care.
turbodewd is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 30-11-2016, 09:41 PM   #16
chizzy86
Regular Member
 
Join Date: Nov 2011
Posts: 102
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Toyota Japan did want to drop the corolla name. Toyota AU had to fight to keep it. Just crazy.
chizzy86 is offline   Reply With Quote Multi-Quote with this Post
Old 01-12-2016, 07:47 AM   #17
johnmal
Regular Member
 
Join Date: Aug 2016
Posts: 175
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

You could name it Evolve, it sounds a lot better than edge in my opinion.


Sent from my iPhone using Tapatalk
johnmal is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 01-12-2016, 08:12 AM   #18
bernbo
FF.Com.Au Hardcore
 
Join Date: Jul 2007
Location: Buderim -Sunshine Coast
Posts: 565
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by johnmal View Post
You could name it Evolve, it sounds a lot better than edge in my opinion.


Sent from my iPhone using Tapatalk
Is it too similar to the commodore evoke?
bernbo is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 01-12-2016, 09:42 AM   #19
FGX-351
Supercharged Mang-mobile
 
FGX-351's Avatar
 
Join Date: Jul 2005
Location: Behind the wheel
Posts: 1,792
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Lol exploder.
__________________
09/00 VX HSV XU6 Build #0001 of 0171
http://fordforums.com.au/showthread....09#post5571209
-- Best E/T: |14.982 @92.12mph | R/T:0.013 | 60' 2.213| 330: 6.283 | 1/8: 9.624 @ 73.17mph | 1000: 12.529 | 25Deg, N/A Hum, 1010mb | Willowbank Raceway 7/12/16

Tickford EL Falcon XR6 RIP
-- Factory Manual
-- Best E/T: |14.991 @ 92.71mph | R/T: 0.607 | 60': 2.215 | 660': 9.665 |13Deg, 86%H, 1024mb, 184RA @ Willowbank Raceway
FGX-351 is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 01-12-2016, 09:54 AM   #20
Vesper Martini
FF.Com.Au Hardcore
 
Vesper Martini's Avatar
 
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Lol xu6
__________________
______________________________
2015 Territory Titanium RWD Diesel - SOLD
2016 BMW X5 xdrive 30D Msport
Seadoo Challenger 210SE 310HP
Vesper Martini is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 01-12-2016, 10:58 AM   #21
malazn mafia
Boss 335
 
malazn mafia's Avatar
 
Join Date: Jan 2006
Posts: 4,330
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by bernbo View Post
Is it too similar to the commodore evoke?
holdung didnt seem too worried about being confused with the Range Rover Evoque..
malazn mafia is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 01-12-2016, 01:32 PM   #22
Mechan1k
Moderator
Donating Member1
 
Mechan1k's Avatar
 
Join Date: Feb 2005
Location: Kenthurst
Posts: 40,403
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Brings a wealth of knowledge to the forums and is frequently giving helpful advice. Technical Contributor: For members who share their technical expertise. - Issue reason: Always willing to help out with technical information. 
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

One reason why i bought one of the last Territory's.
I didn't want to make that decision anyway. Not for another 12 plus years anyways.
Mechan1k is offline   Reply With Quote Multi-Quote with this Post
5 users like this post:
Old 01-12-2016, 03:14 PM   #23
Bossxr8
Peter Car
 
Bossxr8's Avatar
 
Join Date: Dec 2004
Location: geelong
Posts: 23,145
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by CyberWasp View Post
I am sure some of you guys can come up with some more "E" names that they could use if Edge becomes unavailable.

I also think the Explorer would be a better replacement for the Territory.
The name Edge if unavailable, could be called the Ford Extinct.
Explorer is much bigger than Territory.
Bossxr8 is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 01-12-2016, 03:34 PM   #24
FoxtrotGolfXray 5.0
Donating Member
Donating Member3
 
FoxtrotGolfXray 5.0's Avatar
 
Join Date: Mar 2007
Location: Heading thru Hell (Corner)
Posts: 8,353
Technical Contributor: For members who share their technical expertise. - Issue reason: Willingly providing technical info and documents, despite glitches. 
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

What about Ford Exodus? I'm sure some will see the humour in that
__________________
Labels are for jars, not for people.

Life is a journey, not a destination.

~~~~~~~~~~~~~~

Daily: 2013 FGII EcoLPi in Winter White
Play: 2015 FG X XR8 in Emperor Show' N Shine thread

Gone, but not forgotten: 2015 SZII petrol Titanium Territory in Emperor
FoxtrotGolfXray 5.0 is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 01-12-2016, 04:55 PM   #25
PG2
#neuteredlyfe
Donating Member2
 
PG2's Avatar
 
Join Date: Apr 2012
Posts: 10,684
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Mechan1k View Post
One reason why i bought one of the last Territory's.
I didn't want to make that decision anyway. Not for another 12 plus years anyways.
Hopefully by then, the Murricans will have caught up to what we (did) have now.
PG2 is online now   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 01-12-2016, 06:21 PM   #26
Vesper Martini
FF.Com.Au Hardcore
 
Vesper Martini's Avatar
 
Join Date: Oct 2008
Location: Victoria
Posts: 7,854
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Bossxr8 View Post
Explorer is much bigger than Territory.
Yes, as much as I like the reviews & you tube clips, you cant make the call until you get in one.

Also with our petrol prices and the Landed cost which be higher than most would think, it would be more than Everest. So It may be a car out of my reach.



Cant help but like it though
__________________
______________________________
2015 Territory Titanium RWD Diesel - SOLD
2016 BMW X5 xdrive 30D Msport
Seadoo Challenger 210SE 310HP
Vesper Martini is offline   Reply With Quote Multi-Quote with this Post
Old 01-12-2016, 08:10 PM   #27
CobraJet351
Regular Member
 
CobraJet351's Avatar
 
Join Date: Jan 2010
Posts: 194
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Ebronco
CobraJet351 is offline   Reply With Quote Multi-Quote with this Post
Old 01-12-2016, 08:21 PM   #28
CyberWasp
FF.Com.Au Hardcore
 
CyberWasp's Avatar
 
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,681
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Maybe Ford could find some ex SsangYong designers and come up with a
Ford Eeewww
__________________
2004 Mercury Silver Falcon XR6T - 5 Speed
2017 Platinum White Mustang GT - 6 Speed
2022 Blue Thai-Special for Daily Duties - Auto
CyberWasp is offline   Reply With Quote Multi-Quote with this Post
Old 01-12-2016, 09:51 PM   #29
malazn mafia
Boss 335
 
malazn mafia's Avatar
 
Join Date: Jan 2006
Posts: 4,330
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Quote:
Originally Posted by Bossxr8 View Post
Explorer is much bigger than Territory.
I beg to differ. Had one for two weeks in the states and it is not that much bigger than the Territory. It really feels and looks like the Territory's richer cousin. A vehicle bigger than territory is a Tahoe, Escalade or Expedition.. Even a Landcruiser is larger than an Explorer
malazn mafia is offline   Reply With Quote Multi-Quote with this Post
Old 01-12-2016, 10:09 PM   #30
Adamz Ghia
FF.Com.Au Hardcore
 
Adamz Ghia's Avatar
 
Join Date: Feb 2010
Location: Geelong
Posts: 1,730
Default Re: Ford Territory set for retirement, return to 'E's for SUVs

Edge's wheel base is 1 inch longer, the whole car is 7 inches longer and 4 inches wider.
Adamz Ghia is offline   Reply With Quote Multi-Quote with this Post
Reply

Thread Tools
Display Modes

Forum Jump


All times are GMT +11. The time now is 10:40 PM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Other than what is legally copyrighted by the respective owners, this site is copyright www.fordforums.com.au
Positive SSL