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07-03-2014, 02:42 PM | #61 | ||
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Any detailed figures for Ford, Holden, Honda, Toyota, Mazda and Volkswagen???
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07-03-2014, 03:07 PM | #62 | ||
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With the mustang being introduced to Australia in 2015 it will be interesting i tip the falcon will be dead by that time.
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07-03-2014, 09:45 PM | #63 | |||
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That marketing department.
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07-03-2014, 11:26 PM | #64 | ||
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I already explained it. "Third generation Suburbans were built in model years 1941, 1942, and 1946." Therefore not a continuous production vehicle.
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08-03-2014, 10:10 AM | #65 | ||
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Having made the comment in the monthly summary that Mitsubishi and VW were both edging closer to the current Top 6 manufacturers (Toyota, Mazda, Holden, Hyundai, Ford and Nissan), I thought it might be a good time to see how each of those has performed against the market during the last 14 years.
The charts below look at their relative performance split into manageable groups. Ideally, these should really be scatter graphs as they are mapping points but the trends aren't really clear enough using scatter graphs so they are lines instead. Firstly, the local three - Toyota, Holden, Ford. In all these charts, the black line represents the movement in the market for the year - for example, the market was up slightly in 2000 (the black line is above zero). For those who prefer raw data, here it is. Where the manufacturer has outperformed the market growth they are shaded in green and where they have underperformed they are shaded red. Now the individual charts: Toyota, Holden and Ford. Toyota has underperformed the overall market growth by a couple of percentage points with 2009 and 2011 being noticeably bad (one because of the Tsunami impact) but otherwise mostly steady. Holden and Ford have both significantly underperformed the market growth with only a handful of good years between them. Mazda, Nissan, Hyundai. All three of these have significantly outperformed the market growth over the 14 year period with Mazda best in showing 74.2% growth when the market grew 30.5%. Nissan has had a mixed bag of years with some good but also some very bad and 2014 looks like being another of the latter. Hyundai was a significant undererachiever until 2004 but has been mostly strong since. Mitsubishi and Volkswagen. The newer kids on the block in terms of growth, VW has seen the best growth over the 14 year period (at 88.7%) while Mitsubishi has significantly underperformed although they are still at least in the black and the steady growth since they stopped local manufacturing in early 2008 shows that there is life after local manufacturing. Cheers Russ
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08-03-2014, 10:49 AM | #66 | |||
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The Falcon is a good car but Ford lost their way in telling the population how good it is - IMHO the last good Ford advert was for the Fairlaine G220 , now that was the ad that would tempt me to buy one . |
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08-03-2014, 01:03 PM | #67 | ||
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Your not the target audience, ford knows ford people will buy fords, will know the model range etc, the ads are aimed at,IMHO, those who don't know fords, the people who get sucked in by the weird advertising.
Same reason they didn't advertise falcon, falcon buyers already know the model and advertising might only gain them a few extra sales so the roi isn't there. |
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08-03-2014, 04:04 PM | #68 | |||
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Show me where it is documented that the Falcon is the longest serving continuous nameplate in the automotive world. It is AUSTRALIA's longest serving nameplate and ranks high worldwide but it is NOT the world's longest serving continuous nameplate.
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08-03-2014, 04:18 PM | #69 | |||
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08-03-2014, 05:35 PM | #70 | |||
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If Ford are happy with selling 500 or so Falcons a month then so be it , however perhaps some CLEVER advertising of the EGas and Ecoboost models would shift them out of the yards where they are stored and into peoples garages , the Ecoboost by all accounts is a ripper of a car , it's just a pity that the public know nothing about it ! |
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08-03-2014, 07:17 PM | #71 | ||
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Mate, a Falcon could come with a teleporter and people still wouldnt buy it.
The image of Falcon is up there with the KT26; the die hards will still buy them but you wont get any new buyers no matter how hard you try.
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08-03-2014, 07:44 PM | #72 | |||
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09-03-2014, 08:43 AM | #73 | |||
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Remember they didn't have model codes like we do. So, the Falcon was "built in model years" '72 (XA), '73 (XB) '76 (XC)...do you then assume that the Falcon wasn't continuous production vehicle over that period?
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09-03-2014, 01:17 PM | #74 | ||
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No the Suburban actually ceased production during those years. No different to the Camaro and many other models. Demand wasn't there so they stopped production. In the case of the Suburban, the war stopped it.
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09-03-2014, 01:48 PM | #75 | ||
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Everyone is forgetting the VW Beetle, the original only ceased production a couple of years ago...
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09-03-2014, 01:51 PM | #76 | ||
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Beetle wasn't a nameplate - the name was never officially used (except from 1998 onwards for the "New" Beetle). Only names like 1300, 1500, etc. were used for the original.
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09-03-2014, 01:56 PM | #77 | |||
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It would be just throwing good money after bad now that sales are so low... |
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09-03-2014, 03:20 PM | #78 | ||
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Only for civilian use, the Suburban was still built, but for military use only...and resumed in '45 for civilian use again...so really, for 2 years, because of the World war, civilian Suburbans were unavailable...
still sounds like a continuous name plate...
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09-03-2014, 04:34 PM | #79 | |||
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*Yes I'm exaggerating. But they obviously didn't sell enough to keep making it. |
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09-03-2014, 05:09 PM | #80 | |||
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09-03-2014, 05:46 PM | #81 | |||
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PS: I cringe whenever I see the new Focus ads too. But I guess we're prob not the target market (yes I drive a Focus, but am more interested in the performance models...) Last edited by Focused; 09-03-2014 at 06:04 PM. |
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09-03-2014, 06:56 PM | #82 | |||
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09-03-2014, 08:34 PM | #83 | |||
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you're lucky to see a few short flashes of the car and lots of situational talking which leaves me cold. It's all about showing enough to get people into dealerships asking technical questions there. The marketing gurus say that's the way to reach people but to me maybe look at Mazda ads and see how effectivly they work compared to the Ford ones.. Ford is now getting product holes filled but still seems to struggle with buyers.. |
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09-03-2014, 08:42 PM | #84 | |||
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Hopefully the falcon launch and Mustang will bring more attention to the brand...
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09-03-2014, 08:44 PM | #85 | ||
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I think it would help Ford if their ads were clear and in focus, rather than blurry and shaky. I'm referring to the actual text in the ad, "Go Futher". It looks like it's shaky and not in focus, like you'd expect to see from the 1960s/70s.
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09-03-2014, 11:35 PM | #86 | ||
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Toyota have copied VW and now have a similar Family car ad !!!
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