The Mustang (Sales) Effect

[russellw]

While I was preparing the annual sales stats for last year, one of the things that struck me as worth a closer look was the impact Mustang had in the under $80k Sports segment which it dominated throughout 2016.

The two pie charts below, depict the segment sales for the best sellers for 2015 (where there were almost no Mustang sales) and 2016 where 6,208 of them were sold.





What is interesting, is that although there were impacts to some of the existing contenders with the Toyota 86 down by 938 and Hyundai Veloster down by 453, there were other models that also gained with the MX5 gaining 660 sales and the segment grew by 23% or 4,241 units which was well above the overall market growth so it looks as if the majority of the Mustang sales have come from buyers who would not have previously shopped in this segment.

Cheers
Russ