Vfacts august 2016

[bobthebilda]

http://www.news.com.au/finance/busin...ec1985c814a41e

FORD and Holden bounced back last month — as Hyundai sales hit reverse after the Korean brand’s discounts stopped and prices went up.
The two former Aussie favourites, Holden and Ford, are back near the top of the sales charts as Korean car maker Hyundai slipped to fifth, its lowest ranking so far this year.
Hyundai had been leading Holden for the first seven months of 2016 and previously had the top-selling car.
But sales of the Hyundai i30 have dropped by a staggering 75 per cent from their recent peak.
Toyota and Mazda still top the new-car market but Holden and Ford ranked close behind in August, according to preliminary figures shared confidentially among the car industry.
The Toyota Corolla was Australia’s favourite car for the second month in a row — after the Hyundai i30 led the market earlier in the year driven by a $7000 discount.
The Toyota Corolla was Australia’s top selling car in August. Picture: Supplied.
The Toyota Corolla was Australia’s top selling car in August. Picture: Supplied.Source:Supplied
The Toyota HiLux ute leads car sales outright year-to-date, narrowly ahead of the Corolla.
Toyota and Mazda are maintaining their dominance of Australian new-car sales despite a lack of heavy discounting, while Holden and Ford are enjoying strong sales based on the arrival of new models.
But discount brand Hyundai is proving it cannot maintain sales growth when it attempts to charge full retail prices for its cars.

“When the discounts come off, sales stop,” said the dealer principal for a leading metropolitan Hyundai showroom, who asked to remain anonymous.
“Buyers are wising up to the fact these deals come and go, so they stay away until the offers return.”
Another Hyundai dealer, who also asked to remain anonymous because dealers are advised by Hyundai Australia not to discuss company business with the media, said intermittent heavy discounting was “bad for customers and bad for our business”.
“When you go from selling more than 100 cars one month to 30 the next, it makes it hard to keep full time staff employed,” said the veteran car dealer. “Hyundai likes to make out that it can compete with Toyota and the big guns, but in reality it’s a discount brand.”
The dealer said “some months, buyers pay more while in other months they pay much less, and that obviously upsets people who paid the higher price”.
Sales of the Hyundai i30 fell by a staggering 75 per cent once discounts stopped. Picture: Supplied.
Sales of the Hyundai i30 fell by a staggering 75 per cent once discounts stopped. Picture: Supplied.Source:Supplied
When the Hyundai i30 hatchback was $19,990 drive-away with automatic transmission, more than 6400 examples were sold in June — the highest monthly tally of any car for 11 years.
But in August just 1800 Hyundai i30 hatchbacks were reported as sold — and Hyundai sales overall as a brand were down by a staggering 45 per cent in August, the largest slump among the Top 10, according to the preliminary figures.
Hyundai declined to comment on the Korean car company’s recent sales slowdown, and on claims of dealer dissatisfaction.
Official new-car sales figures for August are due to be published Monday.
Contrary to public perception, new-car sales figures are not based on actual vehicle registrations, they are cars “declared or reported as sold” by dealers and the car companies.
Top 10 car brands in August
Toyota 18,600
Mazda 9200
Holden 7600
Ford 6800
Hyundai 6500
Mitsubishi 6100
Nissan 5600
Volkswagen 4200
Kia 3700
Subaru 3300
Top 10 cars in August
Toyota Corolla 3500
Toyota HiLux 3300
Ford Ranger 2900
Mazda3 2800
Toyota Camry 2400
Holden Commodore 1900
Mazda CX-5 1900
Hyundai i30 1800
Toyota RAV4 1700
Hyundai Tucson 1600