New Ford Mustang arrives in Australia, sold out for a year before anyone test drives a car

[Express]

Originally Posted by SumoDog68

Clever move by Ford to supply less than demand - it will create more demand :-)

Originally Posted by SumoDog68

What else do you get instead of a V8 Mustang for the similar $$ ?

Originally Posted by GTLEGEND

You took the words right out of my mouth.. give it 12 or so months and the supply will catch up, remember its taken 2 years to get 12 months of orders...estimated 400 per month to come after the initial orders are full filled.

A company that thinks staving a market will increase interest is in for a rude shock as that is a business 101 no, no.

One thing about supply and demand is it if a product is not available customers will sample something else and it doesn’t have to be a similar product to catch their attention and they don’t necessarily come back later on and more so if they are not in a position to spend money on new products on a regular basis.

The two big locals didn’t offer good enough packages with their large sedans and the customer base looked elsewhere and diversified into a number of model types and never came back.

By the time they decided to offer more in their sedans it was too late.

It’s the same principle when a product is in short supply, customers find something else to spend their money on.

Ford knew how many orders they were holding and their production target should have at all cost reflected that.

Once the fans get their cars Ford then has to sell the Mustang to a customer base that will not be as easy to sway into a two door coupe.

The Mustang was a runaway success story because it was massed produced for the working class and now it is here as a niche possibly competing with the hot hatches that are now becoming the new world flavour.

That's my take from a long time in the manufacturing game.