Ford Falcon enthusiasts upset at marketing snub

[Hawkeye84]

Lets look at it this way.
If it was YOUR millions of dollars, would you advertise the falcon? Would you put your house, mortgage, car etc, on the line to advertise the falcon, against all research that says the segment is dying (even the medium car market is slowing down).....

Or, lets look at this another way.......
would you invest YOUR money in a company you loved, even though you know that its going down? Even if research was telling you the company wouldnt survive? Even if the companies competitors were having the same issues - would you invest with your money in that company?

Its a question all marketers should be asking themselves when planning their budgets......its bad marketers who dont ask themselves this question..........this is the real world folks,....not some bs-opinion based-fantasy-plan I have because I did business studies in high school. It involves million of dollars and there are consequences.

And if you are willing to put YOUR money in the falcon........sorry, but dont quit your day job