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Old 11-12-2013, 05:00 PM   #1
Nikked
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Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Long time member, loves Fords, sensible contributor and does some good and interesting posts. 
Default Exit Holden, Enter Cheverolet?

With General Motors now confirming the closure of the local manufacturing operation of Holden, is there a need to trade under that name? Holden is explicitly linked to the locally produced models, deeply ingrained in history and folklore as "Australia's car". This is now all but redundant, is there any point to the Holden badge now?


Now Chevrolet has pulled from Europe, there may be a push to expand operations in other countries, and unlike Europe, we now don't have a competing GM sub-brand, with Opel and Vauxhall effectively stopping any major success in Europe.


Australia on the other hand is a prime candidate now, as of 2017, the entire Holden range will be a rebranded Chevrolet line up. One has to wonder if General Motors will want to prefer to simply operations and just trade here as Chevrolet...there has to be expense in having to produce brand-specific additions...

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