|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
|
Thread Tools | Display Modes |
11-12-2013, 05:00 PM | #1 | ||
Oo\===/oO
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
|
With General Motors now confirming the closure of the local manufacturing operation of Holden, is there a need to trade under that name? Holden is explicitly linked to the locally produced models, deeply ingrained in history and folklore as "Australia's car". This is now all but redundant, is there any point to the Holden badge now?
Now Chevrolet has pulled from Europe, there may be a push to expand operations in other countries, and unlike Europe, we now don't have a competing GM sub-brand, with Opel and Vauxhall effectively stopping any major success in Europe. Australia on the other hand is a prime candidate now, as of 2017, the entire Holden range will be a rebranded Chevrolet line up. One has to wonder if General Motors will want to prefer to simply operations and just trade here as Chevrolet...there has to be expense in having to produce brand-specific additions...
__________________
|
||
2 users like this post: |