Great time to buy a new car!

[2011G6E]

By god, the car dealers are really going all out this year with their "last years model run out deals".
The TV and internet is saturated with advertisements for 2012 plate run out deals.
I've been looking around a few dealerships as we are looking for a four wheel drive at the moment, and the dealers are unbelievably eager to get you in and do a deal. I was virtually dragged into the Nissan dealer when I was walking past and paused briefly to look at a 2012 plate Patrol they had out the front...the eager beaver salesman started wheeling out the spiel about how it was a 2012 model ("But made really late last year!") and how it was probably four to five grand less than list price...the implication was that if you twisted his arm (slightly) he would go lower. Same with other vehicles on the lot.

The local Ford, Holden, Toyota, Mazda, and everyone-else dealers are all really pushing hard the fact that they want to shift everything with a 2012 compliance plate...and quickly. After all, it won't be long at it'll be February...and anything with 2012 on it will be seen as "old" in some buyers eyes.

It's also affecting relatively new second hand cars we've noticed. We looked at a Prado made in late 2010...November to be precise...and I even found myself saying to the car guy a week or so back "It's three years old", when in fact it's two years and a couple of months old...but as I learned in a marketing course I did, numbers mean everything when it comes to buyers perception. That's why prices are psychologically set to "appear" cheap...$19,990 instead of $20,000 for example.
Same with the year a car is made. The public sees that year number and that's that...doesn't matter if it was made on the night of 31st December, it's "last years model"...