Dearborn claims the Ford Aus archives

[roddy1960]

Originally Posted by hackney

People have moved on from Falcon(certainly not "mighty") there are so much better vehicles in the market place,Ford lacked "vision" quite a few years ago(& in my opinion "lost their way"& I would be close to the mark on this one.)Doubt they will ever be a #1 again.That is now the domain of the Japanese & Korean's. Should have "dumped" Falcon quite awhile ago."Brand Loyalty"?Obviously Ford do not have that any more do they? Otherwise, they would be selling a lot more vehicles than they do now.The only saving "grace" for them at the moment is Ranger,otherwise they would be in one hell of a mess.Saying that,their range of vehicles is quite good,but the buying public are purchasing a lot more of other brands.I doubt I will go back to them,in the foreseeable future.(& I have had many,many over the years.)Cheers

G'day Hackney and all...
Fair enough...Sorry for my terse reply initially and I do agree and I take your points from your perspective in many regards . I do personally think that the Falcon was/is a terrific car for Australia , not elsewhere necessarily and obviously and most likely why export was never going to happen outside the South Pacific and South Africa.

.There was a time before deregulation of the comparitavely small Australian car market that Ford , Holden, Chrysler and later Toyota sold by today's standards ridiculous numbers..Falcon was number one outright model for a time and 80-90,000 units a year was expected..Then Cortina , Escort , Laser , Telstar , Fiesta , Bronco , F100, etc.sold okay too. Days long gone now.

When I'm ready to buy again , might be a few years now having not long picked up a beaut FG XR6 that I absolutely love , I won't write off Ford just yet but I'd have to want to see a company that has learned it's lesson and offers cars that more people will take a good look at.
They'll need to bend their back more than ever to come even remotely close to achieve that. A new fresh strategy might help if that is what they want to do. No harm in trying surely . As they say , "You can't accumulate until you speculate ".. ARE YOU GOING TO LISTEN FORD AUSTRALIA ?

Cheers Rod..