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Reload this Page New Ford Mustang arrives in Australia, sold out for a year before anyone test drives a car
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Old 05-12-2015, 02:02 PM   #11
Kieron
FF.Com.Au Hardcore
 
Join Date: Jan 2005
Location: Perth WA
Posts: 1,204
Default Re: New Ford Mustang arrives in Australia, sold out for a year before anyone test drives a car
Quote:
Originally Posted by LoudPipes View Post
The thing I’ve never gotten my head around is the fact no other American manufacturer has seen the business potential of a V8 coupe export program to the RHD market so what makes Ford so different?
RHD Mustang came about as part of the overarching "One Ford" business plan rather than an individual business plan for the Mustang. Get rid of all those unique platforms (such as Falcon) means massive cost savings and better ROI on the R&D for the remaining platforms.

Weather Ford makes a profit on the RHD development cost is open for debate but there's no doubt, the Mustang is putting Fords name in front of our faces which is free, positive marketing for them and I'm sure the dealers selling them are quite happy.
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