How would you fix up Ford Marketing?

[4.9 EF Futura]

Originally Posted by blutura

As a marketing student, I think a lot of you are misunderstaning what 'marketing' is and underestimating the time and resources it takes to overhaul an entire marketing campaign. now i'm not suggesting that i am an expert on the subject, far from it, as i said, i am a student of marketing, not a professor, but i have gained a certain amount of insight into it.

For starters, the beef most of you have is with Ford's advertising, not marketing as such, as most of their marketing would be unseen to the majority of us (marketing encompasses research into the target market and it's demographics/psychographics, what the target market wants in the product, how much they want to pay for it and how satisifed they are after the purchase, amongst various other things), advertising, on the other hand is the end product of all that market research, the link between the marketing and the selling.

now, chances are, Ford aren't in the habit of hiring dud marketing staff, and so you can bet that their marketing team have done a lot more research into what appeals to their target market then any of us have, and the product of that research is what we may consider 'crappy advertising' but it is obviously doing the job for Ford.

Blutura's hit the nail on the head IMO. Soooooo much more to it than advertising.