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The Pub For General Automotive Related Talk |
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03-08-2016, 08:05 PM | #1 | ||
Chairman & Administrator
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Ford has doubled the number of SUVs in its Australian line-up since 2012; now is rapidly refreshing key models, more than doubling SUV derivatives and adding an all-new SUV based on the global Ford Edge about a year after Territory sales end in early 2017
Ford Everest will be offered as a five-seat model in the first half of 2017, joining the rear-wheel drive Everest that arrives later this year, with Australian SUV sales approaching 40 per cent of the market A new Ford Kuga will join the Ford SUV line-up in early 2017 A special-edition EcoSport Shadow is now in showrooms Ford expects Australian SUV sales to reach 40 percent of all vehicle sales by 2018 based on contemporary lifestyle needs, including Millennials reaching child-rearing stage and Baby Boomers continuing to buy SUVs at high rates MELBOURNE, August 3, 2016 – Ford will launch an all-new SUV based on the global Ford Edge – a key model driving the company’s global SUV success – about a year after Territory sales end in 2017, when Sport Utility Vehicle sales are expected to pass car sales and reach 40 per cent of the market. After already doubling the number of SUV models since 2012, Ford will continue investing locally to roll out an EcoSport “Shadow” speciality model this month, a new Ford Kuga early in 2017 and more than double the number of derivatives to about 20 by 2018. Ford’s SUV sales have increased nearly 40 percent since 2012, driven by a doubling of the number of Millennials and Baby Boomers buying SUVs, based on the company’s internal data. “Ford will continue to be ready for SUV growth to reach even higher record levels this decade, so we are investing even more to offer the freshest models with outstanding safety, fuel economy, technology and quality positioning,” said Ford Australia President and CEO, Graeme Whickman. “Adding the Ford Edge and further expanding our SUV line-up comes as many of the 5.5 million Millennials start having children and similar numbers of Baby Boomers continue to buy them after driving their early popularity.” A tale of two categories The SUV category in Australia has grown by a significant 71 percent over the past five years, while passenger cars sales have fallen by 12 percent. This has placed SUVs on a trajectory to overtake passenger cars as the top-selling vehicle type in local showrooms within the next five years. Through June 2016, 35.8 percent of all Australian vehicle sales have been SUVs, with that figure increasing to 40.9 percent among private buyers. This unprecedented growth has led to proliferation of SUV models and increasingly specific customer demands, leading Ford Australia to double its SUV line-up in order to satisfy these needs. Adding more utility Arriving in 2018, the all-new SUV based on the global Ford Edge will offer customers a world-class SUV. The SUV will join the recent arrival of the Everest, which Ford’s Australian designers and engineers had a key role developing, and adds to the more than $2 billion Ford invested in local R&D the past six years. With an emphasis on technology, the all-new SUV is expected to offer consumers new levels of interior and exterior styling and features usually found on vehicles at higher price points. It will also reflect the high take-up rate of the flagship Titanium variants across Ford’s SUV range, and will offer greater passenger interior space than the current Ford Territory. The naming of the Edge in the Australian market will be confirmed with other product details closer to the Edge’s arrival in 2018. The vehicle joins the already wide choice of Ford SUVs, complimenting the existing line-up that includes the urban EcoSport and Ford Kuga, through to the off-road capable, locally-engineered Everest. Five-seat Everest broadens appealFord also is bolstering the appeal of those who are after a rugged SUV through a new addition to the Everest line-up. The new five-seat Everest will join the range in the second quarter of 2017 to give buyers even greater choice. The five-seat Everest will be offered in the Ambiente equipment grade, giving value-conscious buyers a compelling list of features with the benefits of the Everest’s design and space. It will be available with the Everest’s four-wheel and rear-wheel-drive systems. The recently announced rear-wheel-drive Everest will be available in Ford showrooms by the end of the year. The rear-drive model further broadens the Everest’s appeal, and gives customers the roominess, high driving position and cargo space in a more affordable package. New Ford Kuga The Ford Kuga has benefited from ongoing investment to bring more derivatives and innovations to Australia, which has helped lead to a 9.4 percent increase in sales through June 2016. A new Ford Kuga will launch in early 2017 with even more style and technology. The new model comes on the heels of rapid upgrades in the past year. In 2015, Ford Kuga added a new 134kW and 176kW EcoBoost engines to offer consumers a great combination of power and fuel economy. Ford also standardised a reverse camera and SYNC 2 across the Ford Kuga range.
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03-08-2016, 08:22 PM | #2 | ||
*barks incessantly
Join Date: Jun 2016
Location: SA
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That's great news but it's illogical to claim that an "all-new" model is to be based off an existing model.
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04-08-2016, 11:15 AM | #3 | ||
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I think what they mean by "all-new" in this context is that it is an "all-new" model to this market. Not that the global model is an all-new one.
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Labels are for jars, not for people. Life is a journey, not a destination. ~~~~~~~~~~~~~~ Daily: 2013 FGII EcoLPi in Winter White Play: 2015 FG X XR8 in Emperor Show' N Shine thread Gone, but not forgotten: 2015 SZII petrol Titanium Territory in Emperor |
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04-08-2016, 11:59 AM | #4 | ||
FF.Com.Au Hardcore
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Location: Perth, WA
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I read that as meaning that we will be getting an SUV derived from the Edge, but not the Edge itself.
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Current car: 2016 Ford MD Mondeo Titanium EcoBoost (2016-) Previous cars: 2005 Ford BF Fairmont (2006-2019) 1989 Ford EA Falcon GL (2000-2007) 1982 Ford KA Laser Ghia (1999-2000) |
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04-08-2016, 03:51 PM | #5 | |||
^^^^^^^^
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Location: online - duh
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Quote:
What a weird press release .
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04-08-2016, 10:48 PM | #6 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
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A Ford that ill be interested in post terri/falcon demise.
Hopefully the performance model ends up as an option.
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04-08-2016, 12:54 PM | #7 | |||
FF.Com.Au Hardcore
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Quote:
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04-08-2016, 01:16 PM | #8 | |||
FF.Com.Au Hardcore
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Location: Victoria
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So what car will you be buying next? From what I can gather you have a 2nd hand 08 Territory and are calling it a lemon in another post.
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______________________________ 2015 Territory Titanium RWD Diesel - SOLD 2016 BMW X5 xdrive 30D Msport Seadoo Challenger 210SE 310HP |
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04-08-2016, 01:58 PM | #9 | ||
Barra Turbo > V8
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This forum needs a translate button. Also no one cares about you not buying Fords anymore.
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04-08-2016, 02:35 PM | #10 | |||
FF.Com.Au Hardcore
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Quote:
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04-08-2016, 03:16 PM | #11 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Maybe they are using that terminology cause they won't be able to use the Edge name, cause Toyota have the trademark?
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04-08-2016, 03:47 PM | #12 | ||
Regular Member
Join Date: Aug 2009
Posts: 59
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"It will also reflect the high take-up rate of the flagship Titanium variants across Ford’s SUV range " ...Funny I heard a lot of interest in the Everest and in particular the Titanium level until Ford decided to artificially inflate the pricing of the whole range. Cant say I have seen a $75k top line anywhere other than at a Ford dealer and after 9 months of sales only small numbers of Trends are on the streets. Maybe they were priced so high so that Ford could make a price gap for the stripper versions talked about in the article.
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