Car Sales Feb. 2016

[bobthebilda]

http://www.caradvice.com.au/422414/f...rs-and-losers/

Top models in February 2016

The Toyota Corolla was (not atypically) the most popular vehicle in February with 3455 sales, albeit down 12.3 per cent, ahead of the Mazda 3 (3354, down 6.8 per cent). This means the top two were from the Small Car segment, despite its 4.9 per cent decline.

The Toyota HiLux (3261, up 14 per cent) and Ford Ranger (2655, up 35.9 per cent) utes filled the next two spots, ahead of the always strong Hyundai i30 (2461, up 15.8 per cent).

Rounding out the top ten were the Holden Commodore (2331, down 7.4 per cent), Mitsubishi Triton (2165, up 8.9 per cent), Mazda CX-5 (2156, up 3.4 per cent), Hyundai Tucson (1849) and Volkswagen Golf (1752, down 0.7 per cent).

The top-selling vehicle in each passenger segment was: Nissan Micra, Mazda 2, Mini, Toyota Corolla, Audi A3, Toyota Camry, BMW 3 Series (first time we’ve seen that in a while), Holden Commodore, Jaguar XF, Holden Caprice, Mercedes-Benz S-Class, Kia Carnival, Mercedes-Benz Valente, Ford Mustang, BMW 4 Series and Porsche 911.

The top SUV and light commercial vehicles by segment were: Mitsubishi ASX, Audi Q3, Mazda CX-5, Mercedes-Benz GLC, Toyota Prado, BMW X5, Toyota LandCruiser, Mercedes-Benz GL-Class, Volkswagen Caddy, Hyundai iLoad and Toyota HiLux.

2016-toyota-rav4-hyundai-tucson-nissan-xtrail-volkwagen-golf-alltrack-comparison-103

Other key data

The five most popular vehicle types were small cars (19.1 per cent total market share), medium SUVs (15), large SUVs (12.3), 4×4 utes (12.2) and small SUVs (9.9).

The leading passenger vehicle brands were: Toyota (6763), Mazda (5610), Hyundai (4771), Holden (4152), Volkswagen (3054), Kia (2096), Ford (1930), Mercedes-Benz (1576), Honda (1385) and BMW (1279).

The leading SUV brands were Toyota (4869), Nissan (3735), Mazda (3712), Mitsubishi (3516), Subaru (2534), Hyundai (2282), Honda (1894), Ford (1696), Holden (1529) and BMW (1469)

Private (up 1.1 per cent), business (up 15.6 per cent) and government (1.9 per cent) sales all grew in February, with only rentals (down 0.6 per cent) going the other way.

Australia’s biggest sources of imports were Japan (28,138), Thailand (22,325), Korea (9699, up 4.9 per cent), Korea (11,576) and Germany (7322), all of which accounted for more sales than Australian-made (6493).

2016-australia-day-challenge-everest-v-commodore-9

Top makes for February 2016

Toyota — 16,191 (down 0.3 per cent)
Mazda — 10,205 (up 12.7 per cent)
Hyundai — 7701 (down 3.8 per cent)
Holden — 7340 (down 6 per cent)
Mitsubishi — 6681 (up 7 per cent)
Ford — 6656 (up 32.5 per cent)
Nissan — 5989 (up 0.1 per cent)
Volkswagen — 4922 (up 0.7 per cent)
Subaru — 3538 (up 9.8 per cent)
Honda — 3279 (up 13 per cent)
Top models for February 2016

Toyota Corolla — 3455 (down 12.3 per cent)
Mazda 3 — 3354 (down 6.8 per cent)
Toyota HiLux — 3261 (up 14 per cent)
Ford Ranger — 2655 (up 35.9 per cent)
Hyundai i30 — 2461 (up 15.8 per cent)
Holden Commodore — 2331 (down 7.4 per cent)
Mitsubishi Triton — 2165 (up 8.9 per cent)
Mazda CX-5 — 2156 (up 3.4 per cent)
Hyundai Tucson — 1849 (new to market)
Volkswagen Golf 1752 (down 0.7 per cent)
Segment-by-segment breakdown:

Micro (664):
Nissan Micra (229 – 34.5%)
Mitsubishi Mirage (179 – 27%)
Fiat 500 / Abarth (149 – 22.4%)
Light under $25K (7804):

Mazda 2 (1257 – 16.1%)
Toyota Yaris (1198 – 15.4%)
Hyundai Accent (1081 – 13.9%)
Light over $25K (450):

Mini Hatch (219 – 41.2%)
Audi A1 (124 – 27.6%)
Peugeot 208 (71 – 15.8%)
Small under $40K (16,734):

Toyota Corolla (3455 – 20.6%)
Mazda 3 (3354 – 20%)
Hyundai i30 (2461 – 14.7%)
Small over $40K (1700):

Audi A3 (488 – 28.7%)
Mercedes-Benz A-Class (458 – 26.9%)
BMW 1 Series (296 – 17.4%)
Medium under $60K (3484):

Toyota Camry (1457 – 41.8%)
Ford Mondeo (409 – 11.7%)
Mazda 6 (404 – 11.6%)
Medium over $60K (1936):

BMW 3 Series (403 – 20.8%)
Mercedes-Benz CLA (346 – 17.9%)
Mercedes-Benz C-Class (344 – 17.8%)
Large under $70K (2933):

Holden Commodore (2331 – 79.5%)
Ford Falcon (421 – 14.4%)
Toyota Aurion (145 – 4.9%)
Large over $70K (331):

Jaguar XF (75 – 22.7%)
Audi A6 (65 -19.6%)
Mercedes-Benz E-Class (63 – 19%)
Upper Large under $100K (147):

Holden Caprice (97 – 66%)
Chrysler 300 (50 – 34%)
Upper Large above $100K (72):

Mercedes-Benz S-Class (28 – 38.9%)
BMW 7 Series (22 – 30.6%)
Maserati Quattroporte (6 – 8.3%)
People-movers under $60K (1104):

Kia Carnival (465 – 42.1%)
Honda Odyssey (231 – 20.9%)
Hyundai iMax (171 – 15.5%)
People-movers over $60K (57):

Mercedes-Benz Valente (38 – 66.7%)
Mercedes-Benz V-Class (36 – 31.6%)
Sports under $80K (1548):

Ford Mustang (356 – 23%)
Toyota 86 (246 – 15.9%)
Mazda MX-5 (209 – 13.5%)
Sports over $80K (470):

BMW 4 Series (141 – 30%)
Audi TT (59 – 12.6%)
Mercedes-Benz E-Class Coupe/Conv (55 – 11.7% )
Sports over $200K (124):

Porsche 911 (31 – 25%)
Ferrari Coupe/Convertible (19 – 15.3%)
Mercedes-AMG GT (16 – 12.9%)
SUV Small under $40K (8395):

Mitsubishi ASX (1621 – 19.3%)
Mazda CX-3 (1381 – 16.5%)
Honda HRV (1152 – 13.7%)
SUV Small over $40K (1196):

Audi Q3 (469 – 39.2%)
BMW X1 (374 – 31.3%)
Mercedes-Benz GLA (297 – 24.8%)
SUV Medium under $60K (11,735):

Mazda CX-5 (2156 – 18.4%)
Hyundai Tucson (1849 – 15.8%)
Nissan X-Trail (1669 – 14.2%)
SUV Medium over $60K (2715):

Mercedes-Benz GLC (536 – 19.7%)
Land Rover Discovery Sport (431 – 15.9%)
BMW X3 (394 – 14.5%)
SUV Large under $70K (9595):

Toyota Prado (1295 – 13.5%)
Toyota Kluger (959 – 10%)
Subaru Outback (869 – 9.1%)
SUV Large over $70K (2223):

BMW X5 (451 – 20.3%)
Land Rover Discovery (319 – 14.3%)
Mercedes-Benz GLE Class (251 – 11.3%)
SUV Upper Large under $100K (855):

Toyota LandCruiser (679 – 79.4%)
Nissan Patrol (176 – 20.6%)
SUV Upper Large over $100K (151):

Mercedes-Benz GL-Class (80 – 53%)
Range Rover (35 – 23.2%)
Lexus LX (20 – 13.2%)
Light Vans (235):

Volkswagen Caddy Van (105 – 44.7%)
Renault Kangoo (39 – 16.6%)
Suzuki APV / Citroen Berlingo (36 – 15.3%)
Medium Vans (1718):

Hyundai iLoad (648 – 37.7%)
Toyota HiAce (566 – 32.9%)
Renault Trafic (113 – 6.6%)
4×2 utes (3479):

Toyota HiLux (901 – 25.9%)
Ford Ranger (480 – 13.8%)
Mazda BT-50 (423 – 12.2%)
4×4 utes (11,806):

Toyota HiLux (2360 – 20%)
Ford Ranger (2175 – 18.4%)
Mitsubishi Triton (1895 – 16.1%)

[Giant Cranium]

Ford up 32% is great. And falcon sales were not bad considering

[mechanic]

Toyota Hilux sells as many as Ranger and BT50 combined and yet when you start to travel and get amongst those towing vans and camper trailers there seems to be more Navarras, BT50's and Rangers than Hiluxes.
Are these figures including fleet sales?

[Smoke Pursuit]

Originally Posted by mechanic

Toyota Hilux sells as many as Ranger and BT50 combined and yet when you start to travel and get amongst those towing vans and camper trailers there seems to be more Navarras, BT50's and Rangers than Hiluxes.
Are these figures including fleet sales?

Of course they include fleet.

Ford needs to lower the price on the 4x2 ranger and make it more competitive in the cheap ute category, you see way more 4x2 hilux workmates then Ranger XL's.

[vztrt]

Originally Posted by Smoke Pursuit

Of course they include fleet.

Ford needs to lower the price on the 4x2 ranger and make it more competitive in the cheap ute category, you see way more 4x2 hilux workmates then Ranger XL's.

I'll bet they make more money on the higher series then the low series. Thailand is running gangbusters so as long as the profits are high it means development dollars are put into new models.

Funny enough BT50 has been doing well in the 4x2 segment of late. So its interesting that it isn't selling as many.

[cheap]

Originally Posted by Giant Cranium

Ford up 32% is great. And falcon sales were not bad considering

Ranger is doing the heavy lifting. Add some Mustang, Mondeo and Falcon.

There isn't really much good news for Ford, the rest of the Ford range isn't registering (excuse the pun) on the sales radar.

[Giant Cranium]

Originally Posted by mechanic

Toyota Hilux sells as many as Ranger and BT50 combined and yet when you start to travel and get amongst those towing vans and camper trailers there seems to be more Navarras, BT50's and Rangers than Hiluxes.

Are these figures including fleet sales?

Companies go work mate crazy. Without the mass 2wd sales I doubt they would be as high. Those workmates are damn near impossible to kill.

[Nikked]

It appears the Focus and Fiesta are a bit on the nose...

[DFB FGXR6]

Not too bad having the Mondeo second in its segment

[csv8]

Where are the new Everest.. Mondeo sales ?? havent seen any of the new models on the road????? Everest not listed ???

[rst2000]

Originally Posted by csv8

Where are the new Everest.. Mondeo sales ?? havent seen any of the new models on the road????? Everest not listed ???

Mondeo - @2nd in class - 409 units sold

[csv8]

Originally Posted by rst2000

Mondeo - @2nd in class - 409 units sold

It says sales 409 sold, but where ??? have yet to see any on the road???//

[rst2000]

Originally Posted by csv8

It says sales 409 sold, but where ??? have yet to see any on the road???//

obviously not west of rocky by the sounds of it...

[csv8]

"Given the fact that three of these contenders (Everest, Fortuner and Pajero Sport) all launched here within the past six months, it’s also a mini-segment that’s growing fast.

With all that said, though, it’s the old faithful of the class, the Isuzu MU-X, that remains the winner thanks to very sharp pricing. It managed 508 sales in February (up 6 per cent) and has 1003 sales this year so far.

This puts it ahead of the Pajero Sport, off to a strong start with 396 in February and accounting for 732 this year. On top of this, Mitsubishi has also sold 159 old Challengers, the Pajero Sport’s predecessor.

Close behind is the Ford Everest with 377 sales in February and 664 for year year. Close behind is the supply-restricted Toyota Fortuner with 336/610. Rounding it out is the Holden Colorado 7 with 232/511.

For context, the Toyota Prado managed a staggering 1295 sales in February, taking its yearly total to 2389. Softer options such as the Kluger (959) and Subaru Outback (869) also well and truly trounced this more rugged quintet last month, while in a higher price-segment, the BMW X5 did 451."

Read more at http://www.caradvice.com.au/422432/r...ybGMBAqFj5z.99
Ford must be disappointed in EVEREST sales..Pricing???

[Joe5619]

Originally Posted by csv8

It says sales 409 sold, but where ??? have yet to see any on the road???//

409 cars isn't a lot of cars to cover the whole of Australia.. Do you except those 409 to all live in your suburb? I've personally seen heaps of them, so must be selling well in Sydney.

It's great that Ford have had such a positive month vs last year.. Probably the best comparsion increase they'e had in many many years

[Brazen]

Yeah the Thai ute based 4wd wagons don't seem to be resonating with the public which is weird seeing the thousands and thousands of dual cabs that leave the showrooms each month.

I don't think they are nailing the showroom appeal. They all look good on paper but feel a little small and cheap in reality.

[DFB FGXR6]

Originally Posted by Brazen

Yeah the Thai ute based 4wd wagons don't seem to be resonating with the public which is weird seeing the thousands and thousands of dual cabs that leave the showrooms each month.

I don't think they are nailing the showroom appeal. They all look good on paper but feel a little small and cheap in reality.

The dual cabs have heavy fleet business though and they are subject to tax concessions.

Everest beat the heavily discounted Colorado 7. Not bad for a vehicle most claim to be overpriced!

[SumoDog68]

Originally Posted by DFB FGXR6

The dual cabs have heavy fleet business though and they are subject to tax concessions.

Everest beat the heavily discounted Colorado 7. Not bad for a vehicle most claim to be overpriced!

I thought Everest is a Prado competitor .

[Fordman1]

Originally Posted by SumoDog68

I thought Everest is a Prado competitor .

It is.

The Colarado 7 is junk.

[XR Martin]

Seeing a few fleet Mondeo Wagons getting about.

[Brazen]

Due to less than expected sales. It is a good time to be buying an Everest though, you can pick up an Ambiente for high 40s on road which is close to $10,000 off list price.

Some are advertised 47,880 drive away which is an absolute bargain. Price was around 60k on road on release.

[csv8]

NX74205.."Right, so it beat the cheaper Fortuner, but lost to the more expensive Prado. Ergo, the Everest is not expensive enough .." OK so why isnt the Everest selling ???? If its cheaper then it should be selling close to Prado sales, but its way behind???? Why????

[Smoke Pursuit]

Originally Posted by csv8

NX74205.."Right, so it beat the cheaper Fortuner, but lost to the more expensive Prado. Ergo, the Everest is not expensive enough .." OK so why isnt the Everest selling ???? If its cheaper then it should be selling close to Prado sales, but its way behind???? Why????

Following.

You can't convert Landcruiser owners over night.. They are funny people. Same goes with Hilux owners.

Ford doesn't push Everest, Toyota has been advertising Prado on tv week after week with special AUTO pricing.

[Fordman1]

Originally Posted by Smoke Pursuit

Following.

You can't convert Landcruiser owners over night.. They are funny people. Same goes with Hilux owners.

Ford doesn't push Everest, Toyota has been advertising Prado on tv week after week with special AUTO pricing.

Everest will build a following over the next few years. Ranger is only just getting close to Hilux, that had taken 5 years. And now Ranger is the preferred option for people with that money to spend ( vs fleet),

Everest will be doing a lot better in 2018 - 19

[NX74205]

Originally Posted by csv8

NX74205.."Right, so it beat the cheaper Fortuner, but lost to the more expensive Prado. Ergo, the Everest is not expensive enough .." OK so why isnt the Everest selling ???? If its cheaper then it should be selling close to Prado sales, but its way behind???? Why????

How many of those sales are fleet sales? How many of those are the base GX for which Ford have no direct competitor? Where is your evidence to suggest that it should be selling close to Prado sales if it were cheaper, considering that the Everest is already cheaper than the Prado?

Originally Posted by BENT_8

Ford sold more EF Falcons in a month during its cycle than it does its entire fleet now, in a booming market for new vehicle sales.

Yeah, everythings peachy...

Those were the days when every man and his dog bought a Falcon or Commodore; when Hyundai were cheap and nasty; when SUVs weren't as plentiful as they are now; when small cars were in fact tinny, unsafe and gutless. Those days are gone, competition has increased, and people don't buy large sedans anymore.

No, everything is not peachy, but a 32% increase in sales is a positive outcome, stop turning it into a negative.

Originally Posted by csv8

FORD need a new advertising/management team. That dolly bird spruiking 1.9% does nothing. Everest ad, when its on is good. But, February Prado outsold Everest 3 to 1. Ford must be worried..There is every night at least 4 Corolla ads, and where is Corolla in sales?? in top 3!!! if not number 1..As much as I love Ford, I have two, apart from the i20..Ford need a major shake up....

Here you go, bleating on about ads again. Do people even watch free to air TV these days? I see plenty of ads online. It's the 21st century now, and Ford have moved with the times. Just because some people are living in the 90s doesn't mean Ford should stay there.

Originally Posted by BENT_8

I said it then and ill say it now, by leaving our shores they turned their back on Australians and will forever be seen as the catalyst for the closure of our auto manufacturing industry, they flinched first, that is why Ford are stuffed.

Interesting revisionist history there. Ford aren't the first manufacturer to cease manufacturing in Australia. Renault, VW, Nissan, Chrysler and Mitsubishi are just some of the brands that used to build cars here, but don't anymore.

[BENT_8]

Originally Posted by NX74205

Interesting revisionist history there. Ford aren't the first manufacturer to cease manufacturing in Australia. Renault, VW, Nissan, Chrysler and Mitsubishi are just some of the brands that used to build cars here, but don't anymore.

Umm, yes that is true, but the fact is, even with the more recent closure of Mitsubishi the ripple effect didnt hurt the smaller suppliers as having the big 3 still manufacturing meant they could stay viable, when Ford pulled the pin it left them unable to stay afloat.
I also said at the time that due to Fords decision it would force the hand of the other two which it has done and a lot of that is due to an unsustainable parts suppy situation.

Wether you like to admit it or not, Fords decision was the last nail in the coffin.

[Fordman1]

Originally Posted by BENT_8

Umm, yes that is true, but the fact is, even with the more recent closure of Mitsubishi the ripple effect didnt hurt the smaller suppliers as having the big 3 still manufacturing meant they could stay viable, when Ford pulled the pin it left them unable to stay afloat.
I also said at the time that due to Fords decision it would force the hand of the other two which it has done and a lot of that is due to an unsustainable parts suppy situation.

Wether you like to admit it or not, Fords decision was the last nail in the coffin.

I disagree Bent, yes Ford was the first of the 'last three' to jump, but the program cycle meant either billion dollar investments needed to be made, or the plug pulled.

If the product cycles' between Holden and Ford were slightly different, maybe it would have been Holden going 'first' and not Ford.

Australia manufacturers' firstly needed volumes that would sustain 3 assembly plants with local volume (exports on top of that).

We are too far away from where the other export opportunities are, and our cost base is too high for exports to Asia.

If we had an economy supporting 100 million people then maybe things would have turned out differently ( in this global, free trade, world economy ).

It doesn't cost much to bring a car in to Australia on a car carrier, it costs a lot to maintain an assembly and supplier base infrastructure and to retool every 7 years. Especially if competing plants in Asia are being heavily subsidised by Goverments, have cheap labour, and the Australian government allows the most competitive industry in the world to exists here.

[BENT_8]

Originally Posted by Barraxr8

I disagree Bent, yes Ford was the first of the 'last three' to jump, but the program cycle meant either billion dollar investments needed to be made, or the plug pulled.

If the product cycles' between Holden and Ford were slightly different, maybe it would have been Holden going 'first' and not Ford.

Right, so because Ford didnt want to spend the money to go beyond FGX they bailed, that doesnt explain why Holden and Toyota have followed.
The Commodore on its current platform could continue well past 2017, so too could the Camry/Aurion, if it were about product cycles they would continue until both needed $$ spent but they havent, why.

Could it be because the little guy cant survive with their numbers alone...

[hackney]

Originally Posted by csv8

NX74205.."Right, so it beat the cheaper Fortuner, but lost to the more expensive Prado. Ergo, the Everest is not expensive enough .." OK so why isnt the Everest selling ???? If its cheaper then it should be selling close to Prado sales, but its way behind???? Why????

There is no way Everest is going to "outsell" Prado "straight out of the box" from day one of release( how long did it takes Ranger to catch Hilux?) 5 Years! It has to "build" it's presence in the market.These things do NOT "happen overnight!

[Vesper Martini]

It will be very interesting when Commodore goes.

Its currently the only large or medium sedan in the Top 10. even Camry is not there.

Ford have an opportunity with Mondeo to grab some of this - but some aggressive marketing is required