Welcome to the Australian Ford Forums forum.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated.

Go Back   Australian Ford Forums > General Topics > The Pub

The Pub For General Automotive Related Talk

Reply
 
Thread Tools Display Modes
Old 11-12-2013, 05:00 PM   #1
Nikked
Oo\===/oO
 
Nikked's Avatar
 
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Long time member, loves Fords, sensible contributor and does some good and interesting posts. 
Default Exit Holden, Enter Cheverolet?

With General Motors now confirming the closure of the local manufacturing operation of Holden, is there a need to trade under that name? Holden is explicitly linked to the locally produced models, deeply ingrained in history and folklore as "Australia's car". This is now all but redundant, is there any point to the Holden badge now?


Now Chevrolet has pulled from Europe, there may be a push to expand operations in other countries, and unlike Europe, we now don't have a competing GM sub-brand, with Opel and Vauxhall effectively stopping any major success in Europe.


Australia on the other hand is a prime candidate now, as of 2017, the entire Holden range will be a rebranded Chevrolet line up. One has to wonder if General Motors will want to prefer to simply operations and just trade here as Chevrolet...there has to be expense in having to produce brand-specific additions...

__________________





Check out my Photo-chop page

T...I...C...K...F...O...R...D
\≡≡T≡≡/
Nikked is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 11-12-2013, 05:15 PM   #2
BlueOvalPrint
Regular Member
 
Join Date: Jun 2009
Posts: 180
Default Re: Exit Holden, Enter Cheverolet?

Agree 100%. The Holden brand should be retired with dignity, like Ford announced it will do with Falcon. No way should an all-import, primarily from Korea, range in 2017 be associated with "Australia's Own Car".
BlueOvalPrint is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 11-12-2013, 05:19 PM   #3
335POWER
formerly Troy23
 
335POWER's Avatar
 
Join Date: Nov 2011
Location: Salisbury North, SA
Posts: 1,428
Default Re: Exit Holden, Enter Cheverolet?

Yep, they need to go completely Chevrolet now.
__________________
My ride: 2010 FG XR6 (black)

Mods: Pacemaker competition headers, hi flow cat, x-force cat back exhaust, K&N air filter, Kings SSSL springs, Herrod CAI, Powerbond under drive, XR6T injectors[B]
335POWER is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:29 PM   #4
Iggle Piggle
FF.Com.Au Hardcore
 
Join Date: Nov 2011
Posts: 1,547
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by Troy23 View Post
Yep, they need to go completely Chevrolet now.
Nah, to quote Tropic Thunder..."Never go full retard!"
Iggle Piggle is offline   Reply With Quote Multi-Quote with this Post
6 users like this post:
Old 11-12-2013, 10:43 PM   #5
buickman
buickman
 
buickman's Avatar
 
Join Date: Dec 2004
Location: eastern suburbs Melb Vic
Posts: 1,462
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by Troy23 View Post
Yep, they need to go completely Chevrolet now.
I was thinking when they announced the 2017 closure that they might start renaming the dealerships into another trading name Like GM, Chevrolet or Buick and drop the Holden name altogether.
__________________
FG XR6 50TH Nitro
buickman is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 11:39 PM   #6
BENT_8
BLUE OVAL INC.
 
BENT_8's Avatar
 
Join Date: Feb 2006
Posts: 8,754
Default Re: Exit Holden, Enter Cheverolet?

They might dust off the ol' GM Daewoo signs...
BENT_8 is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:20 PM   #7
Gadgetman
FF.Com.Au Hardcore
 
Join Date: Dec 2004
Location: Melbourne
Posts: 691
Default Re: Exit Holden, Enter Cheverolet?

Well I think they should reboot the whole thing. Call it chev, lose the Korean crap they currently have and replace it with reasonably priced Opels. That will do them good no doubt long term.
Gadgetman is offline   Reply With Quote Multi-Quote with this Post
Old 13-12-2013, 01:08 PM   #8
EgoFG
FF.Com.Au Hardcore
 
Join Date: Sep 2005
Posts: 1,848
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by Gadgetman View Post
Well I think they should reboot the whole thing. Call it chev, lose the Korean crap they currently have and replace it with reasonably priced Opels. That will do them good no doubt long term.
I am reading between the lines here, but Chev/Chevy will not be officially used worldwide, rather Chevrolet.

The reason is that in China the Cherry brand grabed the 'pronunciation' rights to Chevy in China, GM agreed to this in an effort to boost their business in China.

In Au Holden will be replaced by Chevrolet (IMHO)
EgoFG is offline   Reply With Quote Multi-Quote with this Post
Old 13-12-2013, 01:23 PM   #9
jpd80
FF.Com.Au Hardcore
 
jpd80's Avatar
 
Join Date: Jan 2010
Posts: 11,397
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Thoughtful contributions to our community 
Default Re: Exit Holden, Enter Cheverolet?

The reason Opel crashed and burned so badly was that Holden imports occupy the same retail space
but more importantly, those Korean designed Holdens are really cost effective...

I think the product lies somewhere between bargain basement Chevrolet and too expensive Opel/Buick.

You could use a Former US brand, "Saturn" to re image GM imports into a new brand identity whilst
keeping some familiar names. That way you could mix and match GM names as needed.
jpd80 is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:23 PM   #10
XBGTFGGTP
FF.Com.Au Hardcore
 
XBGTFGGTP's Avatar
 
Join Date: Aug 2008
Location: Auckland NZ
Posts: 954
Default Re: Exit Holden, Enter Cheverolet?

Talked to a ford exec earlier this year at a show and they were picking the end of the Holden name. They said much easier for GM to call everything a Chev to replicate Ford globally rather than different brands in different countries.
__________________
Current Rides:

XA GT Manual
XBGT Manual
XC GXL
1982 XE S-Pac V8
2011 F6 Velvet
2011 GT Manual Black/Gold
2020 GT500KR
FG-X Sprint
F150 Shelby
XBGTFGGTP is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:26 PM   #11
nstg8a
3..2..1..
 
nstg8a's Avatar
 
Join Date: Nov 2009
Location: Bellbird park
Posts: 7,218
Default Re: Exit Holden, Enter Cheverolet?

But arent they pulling chev out of europe?

I wonder how mmany holden owners are sitting back with their barinas and Colorados etc wondering what they're gonna buy once local manufacturing stops.
__________________
Quote:
Originally Posted by pottery beige View Post
Happy mcgadget meal orphan mcboofhead
nstg8a is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 11-12-2013, 05:29 PM   #12
Pepscobra
Call me dirt... Joe Dirt
 
Pepscobra's Avatar
 
Join Date: May 2009
Location: Back in Perth for good
Posts: 5,302
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by nstg8a View Post
I wonder how mmany holden owners are sitting back with their barinas and Colorados etc wondering what they're gonna buy once local manufacturing stops.
kinda funny, coz its true.
__________________
2007 BFII FPV Cobra Ute|Boss 302|6M|#23/100
Mods so far:
Billet Products Shifter|X-Force Exhaust|Herrod Oil Breathers|Whiteline Sway Bar|Tein SuperStreets|Kings FOR-303SL Rear Springs|Melling Oil Pump|Mace Manifold Spacers|Powerbond Underdrives|Pacemaker Headers|Ballistic Cats|XFT Custom Tune @ 308.3rwkw|DBA T3 Rotors|Ferodo Pads|Goodridge Braided Lines
Mods to come:
4.11 Diff Gears|Chromoly Tailshaft
I use & recommend:
Castrol|Motorcraft|Mainlube|Penrite


Check Out My Build Thread
Pepscobra is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 05:31 PM   #13
FTE
FF.Com.Au Hardcore
 
FTE's Avatar
 
Join Date: Jan 2010
Location: Townsville North Queensland
Posts: 547
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by nstg8a View Post
But arent they pulling chev out of europe?

I wonder how mmany holden owners are sitting back with their barinas and Colorados etc wondering what they're gonna buy once local manufacturing stops.
Ive owned around 20 Holdens and HSVs Since 1994 and I actually fit into this category properly.
Thankfully I didn't buy new after my 2005 VZ SS so once manufacturing ceases I will still have approx a decade worth of cars to choose from with the Commodore and Falcon V8 based cars.
FTE is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:41 PM   #14
kypez
Donating Member
Donating Member2
 
kypez's Avatar
 
Join Date: Jan 2005
Posts: 5,408
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by nstg8a View Post
I wonder how mmany holden owners are sitting back with their barinas and Colorados etc wondering what they're gonna buy once local manufacturing stops.
And this is why they might not want to retire the Holden Brand. It still might fool some of the public into buying an "Aussie" Holden than an "imported" Chev.
__________________
My Ford Family...
2014 GT-F, Manual, Kinetic with Black Stripes
2021 Mustang Mach 1, Manual, Velocity Blue
kypez is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 05:48 PM   #15
Nikked
Oo\===/oO
 
Nikked's Avatar
 
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Long time member, loves Fords, sensible contributor and does some good and interesting posts. 
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by kypez View Post
And this is why they might not want to retire the Holden Brand. It still might fool some of the public into buying an "Aussie" Holden than an "imported" Chev.
ahh...but Holden have left Australia...


I remember when Ford announced its closure, I heard people say "What are you going to do when you can't buy fords no more?" and "They aren't selling fords anymore"


With Holden, its worse, most people knew that a lot of Ford's rage was imported, where Holden is seen as local, and a few people think Holden = Australia.
__________________





Check out my Photo-chop page

T...I...C...K...F...O...R...D
\≡≡T≡≡/
Nikked is offline   Reply With Quote Multi-Quote with this Post
4 users like this post:
Old 11-12-2013, 05:55 PM   #16
kypez
Donating Member
Donating Member2
 
kypez's Avatar
 
Join Date: Jan 2005
Posts: 5,408
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by Nikked View Post
ahh...but Holden have left Australia...


I remember when Ford announced its closure, I heard people say "What are you going to do when you can't buy fords no more?" and "They aren't selling fords anymore"


With Holden, its worse, most people knew that a lot of Ford's rage was imported, where Holden is seen as local, and a few people think Holden = Australia.
So true. So many people said the same to me as well.

Though, when they see a Holden still available in 2018, they might think there was a reversal and that their beloved Aussie Captiva was saved!

Its a lot of brand equity to throw away.
__________________
My Ford Family...
2014 GT-F, Manual, Kinetic with Black Stripes
2021 Mustang Mach 1, Manual, Velocity Blue
kypez is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 05:43 PM   #17
xtremerus
FG XR6T trayback
 
xtremerus's Avatar
 
Join Date: Jan 2007
Location: N-W NSW
Posts: 1,312
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by nstg8a View Post
I wonder how mmany holden owners are sitting back with their barinas and Colorados etc wondering what they're gonna buy once local manufacturing stops.
The same number of Ford owners that think that all Ford models in Oz are made here, and will not be available when local manufacturing stops.
xtremerus is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 05:31 PM   #18
Polyal
The 'Stihl' Man
Donating Member2
 
Polyal's Avatar
 
Join Date: Jan 2005
Location: TAS
Posts: 27,591
Default Re: Exit Holden, Enter Cheverolet?

What?

I actually think it would a bad thing to use the Chev name. Re-badging isnt cheap but its cheaper than launching another brand.
__________________
  • 2017 Toyota Prado (work hack)
  • 2017 Mitsubishi Pajero Sport
  • 2003 CL7 Honda Accord Euro R (JDM) - K20A 6MT
  • 1999 Lexus IS200 - 1G-FE Turbo 6MT
  • 1973 ZF Ford Fairlane
Polyal is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 05:32 PM   #19
Pepscobra
Call me dirt... Joe Dirt
 
Pepscobra's Avatar
 
Join Date: May 2009
Location: Back in Perth for good
Posts: 5,302
Default Re: Exit Holden, Enter Cheverolet?

And if Camaro does end up coming here, will they rebrand it Holden or leave it Chev?
__________________
2007 BFII FPV Cobra Ute|Boss 302|6M|#23/100
Mods so far:
Billet Products Shifter|X-Force Exhaust|Herrod Oil Breathers|Whiteline Sway Bar|Tein SuperStreets|Kings FOR-303SL Rear Springs|Melling Oil Pump|Mace Manifold Spacers|Powerbond Underdrives|Pacemaker Headers|Ballistic Cats|XFT Custom Tune @ 308.3rwkw|DBA T3 Rotors|Ferodo Pads|Goodridge Braided Lines
Mods to come:
4.11 Diff Gears|Chromoly Tailshaft
I use & recommend:
Castrol|Motorcraft|Mainlube|Penrite


Check Out My Build Thread
Pepscobra is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:42 PM   #20
Polyal
The 'Stihl' Man
Donating Member2
 
Polyal's Avatar
 
Join Date: Jan 2005
Location: TAS
Posts: 27,591
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by Pepscobra View Post
And if Camaro does end up coming here, will they rebrand it Holden or leave it Chev?
Good point, leave it Chev because historically thats what it was. Its not like they used to import Camaro's and call them Monaro's.

Good exception to the rule.
__________________
  • 2017 Toyota Prado (work hack)
  • 2017 Mitsubishi Pajero Sport
  • 2003 CL7 Honda Accord Euro R (JDM) - K20A 6MT
  • 1999 Lexus IS200 - 1G-FE Turbo 6MT
  • 1973 ZF Ford Fairlane
Polyal is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:58 PM   #21
TC200six
FF.Com.Au Hardcore
 
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
Default Re: Exit Holden, Enter Cheverolet?

Hard to say what they will do.

Holden, being a long standing name might be kept, due to its familiarity amongst Australians.

It wouldn't be the first time the Chevrolet name has been used here. Chev sedans were sold in Australia by Holden up until the late '60s.

Dual brand dealerships could be possible. In America, GM sell two of their brands under one dealership (can't remember which ones exactly, but one was Buick), so they could do that here.
TC200six is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 05:44 PM   #22
grey_esp
Greys tuf too :-)
 
grey_esp's Avatar
 
Join Date: Apr 2005
Location: Perth, SOR
Posts: 596
Default Re: Exit Holden, Enter Cheverolet?

Funny I was just talking with a guy at work about this earlier today. I reckon they will probably start to dual brand their dealerships with either General Motors Holden with the view to dropping the holden after a few years once all the current models have run their time. Or Maybe brand Holden/GMC or Holden/Chev again with the view to dropping the Holden after a few years. As they introduce new models like Camaro they will just bring them in as Chevs until there are no Holdens left.
grey_esp is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 06:32 PM   #23
Franco Cozzo
Thailand Specials
 
Franco Cozzo's Avatar
 
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,692
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by grey_esp View Post
Funny I was just talking with a guy at work about this earlier today. I reckon they will probably start to dual brand their dealerships with either General Motors Holden with the view to dropping the holden after a few years once all the current models have run their time. Or Maybe brand Holden/GMC or Holden/Chev again with the view to dropping the Holden after a few years. As they introduce new models like Camaro they will just bring them in as Chevs until there are no Holdens left.
GMC is an abbreviation of "General Motors Truck Company".

They should ditch the Holden moniker and rebrand everything as Chevrolet.
Franco Cozzo is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 06:05 PM   #24
mcnamg
Regular Member
 
mcnamg's Avatar
 
Join Date: Sep 2005
Posts: 287
Default Re: Exit Holden, Enter Cheverolet?

Chrysler seems to be able to pull of the multibrand at one dealer gig with Dodge, Chrysler, Jeep, Fiat and Alpha nothing stopping GM from having General Motors dealers who sell Buick, Chev, Caddy, Holden
mcnamg is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 06:58 PM   #25
TC200six
FF.Com.Au Hardcore
 
Join Date: Aug 2008
Location: Brisbane, Qld
Posts: 3,321
Default Re: Exit Holden, Enter Cheverolet?

The current Holden models that are known as Chevrolets in other countries include Barina, Barina Spark, Cruse, Trax, Malibu, Both Captivas, Volt and Colorado. So other than the Commodore-based vehicles, their whole line-up is Chevrolet already.

Quote:
Originally Posted by Big Damo
They should ditch the Holden moniker and rebrand everything as Chevrolet.
I think it would make perfect sense if they did.
TC200six is offline   Reply With Quote Multi-Quote with this Post
Old 11-12-2013, 07:16 PM   #26
fgpsi
FF.Com.Au Hardcore
 
Join Date: Feb 2011
Location: Richmond, VIC
Posts: 1,702
Default Re: Exit Holden, Enter Cheverolet?

Holden drivers will now be driving Chev's with a Holden badge on them. Then they will replace the Holden badge with a Chev one.

Lol
fgpsi is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 07:22 PM   #27
jpd80
FF.Com.Au Hardcore
 
jpd80's Avatar
 
Join Date: Jan 2010
Posts: 11,397
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Thoughtful contributions to our community 
Default Re: Exit Holden, Enter Cheverolet?

I have a feeling that without local production, those imported Holden vehicles will get very little showroom traffic.
jpd80 is offline   Reply With Quote Multi-Quote with this Post
2 users like this post:
Old 11-12-2013, 07:24 PM   #28
Nikked
Oo\===/oO
 
Nikked's Avatar
 
Join Date: Jan 2007
Location: Tamworth
Posts: 11,348
Valued Contributor: For members whose non technical contributions are worthy of recognition. - Issue reason: Long time member, loves Fords, sensible contributor and does some good and interesting posts. 
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by jpd80 View Post
I have a feeling that without local production, those imported Holden vehicles will get very little showroom traffic.


Toyota have mentioned this at some stage haven't they? They were happy to accept a small loss on local product, as it was made up for with brand recognition and sales from other lines?
__________________





Check out my Photo-chop page

T...I...C...K...F...O...R...D
\≡≡T≡≡/
Nikked is offline   Reply With Quote Multi-Quote with this Post
This user likes this post:
Old 11-12-2013, 09:54 PM   #29
UberKnee
The One Who Knocks
 
UberKnee's Avatar
 
Join Date: Feb 2012
Location: Kalgoorlie
Posts: 1,196
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by Nikked View Post
Toyota have mentioned this at some stage haven't they? They were happy to accept a small loss on local product, as it was made up for with brand recognition and sales from other lines?
How many people are even aware that Toyota have Aussie built cars though? Many people think Holden is 100% Australian with no imports or imported parts.
UberKnee is offline   Reply With Quote Multi-Quote with this Post
Old 12-12-2013, 06:52 AM   #30
Rodge
Banned
 
Rodge's Avatar
 
Join Date: Feb 2010
Posts: 5,801
Default Re: Exit Holden, Enter Cheverolet?

Quote:
Originally Posted by jpd80 View Post
I have a feeling that without local production, those imported Holden vehicles will get very little showroom traffic.
Good point. I can't help wondering if GM factored that in properly to their business model going forward ?
Rodge is offline   Reply With Quote Multi-Quote with this Post
Reply


Forum Jump


All times are GMT +11. The time now is 06:38 AM.


Powered by vBulletin® Version 3.8.5
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.
Other than what is legally copyrighted by the respective owners, this site is copyright www.fordforums.com.au
Positive SSL